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News July 5, 2023
By Samia Grand Pierre
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Shayne Oliver Gears Up To Launch Fashion Group

Anonymous Club Shayne Oliver Group

July 5, 2023. Leave a Comment

Minnesota-born designer Shayne Oliver, founder of the visioniary Hood By Air, has unveiled a new endeavor aimed at establishing “America’s next top fashion conglomerate.” The designer made the announcement on Vogue Business, revealing his new venture, the Shayne Oliver Group.

The Shayne Oliver Group will consist of three distinct divisions. First is the existing creative studio known as Anonymous Club, which serves as a hub for innovative experimentation in art, performance, and music. Second is Shayne Oliver, an upcoming high-end ready-to-wear label set to launch next year. And finally, there is As Seen by Shayne Oliver (ASSO), an elevated basics line that will offer staple pieces such as t-shirts, hoodies, and jeans at a more accessible price point.

Shayne Oliver initially founded Hood By Air in 2006, a progressive brand that blurs the lines between streetwear and high fashion, while embracing the interconnectedness of fashion, music, and art. The label quickly gained a devoted following, counting celebrities like Rihanna, A$AP Rocky, and Jaden Smith among its fans. Oliver’s creative vision garnered recognition in the industry, with accolades such as the LVMH Special Jury Prize in 2014 and the 2015 CFDA Swarovski Award for menswear.

After a successful decade, however, Hood By Air faced challenges and went on hiatus in 2017. Oliver subsequently worked as a designer for Helmut Lang in 2017 and later designed a capsule collection for Diesel. In 2020, he relaunched Hood By Air. It is unclear at this time what level of involvement Oliver currently has with the brand.

In September, Shayne Oliver Group plans to host a fashion show featuring all three brands: Anonymous Club, ASSO, and an exclusive preview of the upcoming Shayne Oliver collection, which is set to make its official debut in 2024.

The Anonymous Club spring 2024 preview is now available for pre-order on shayneoliver.group.

News Fashion Rihanna CFDA Diesel Helmut Lang Hood by Air Jaden Smith LVMH Prize Shayne Oliver Swarovski

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Puma and New York-based fashion brand LaQuan Smith Puma and New York-based fashion brand LaQuan Smith are back with their second collaboration, this time inspired by the glitz and grit of the boxing ring. 

The campaign stars Ming Lee Simmons, dressed in satin-finished boxing shorts, cropped jackets, and tear-away pants with luxe details.

The capsule also includes two Speedcat silhouettes, including the Speedcat Mid, a high-ankle boxing sneaker. 

Priced between $80-$100, the Puma x LaQuan Smith collection launches on March 15 on puma.com, the Puma NYC and Las Vegas flagship stores, and select retailers including Foot Locker and Shoe Palace.
Artist Sue Tsai brought her signature whimsical de Artist Sue Tsai brought her signature whimsical designs to a capsule collection of earrings in collaboration with New York jeweler Greg Yüna. The statement earrings are now on display at Greg Yüna's Soho boutique and  now available on gregyuna.com.

The pair previously dropped a perfect match necklace set in 2021 that was 🔥. 

#gregyuna
#suetsai
For fall winter 2025 KNWLS opted to forego a runwa For fall winter 2025 KNWLS opted to forego a runway show and present their collection in a styled lookbook.

Taking inspiration from a feminine Y2K aesthetic, the collection embodies designers Charlotte Knowles and Alexandre Arsenault’s ability to balance sexy and cool. 

In an interview with Vogue, the pair shared that they are currently working on a new design director role in Europe and have several other projects in the pipeline, including another denim project, a collaboration with a jewelry brand, and a menswear capsule for an e-commerce site.

Commenting on the lookbook styling, they shared, "Obviously in the lookbooks it's styled in a quite extreme way, but if you break it down into individual pieces, we've been thinking about merchandising and the customer more than ever before," said Arsenault. "We've seen the team in the studio wearing the pieces differently too, and we've taken that into account. It's a nice challenge to say: 'Okay, we want to make a sweatshirt, but it still has this silhouette or wash or rib detail that makes it feel really Knwls."

#knwls
Reason a million why Rihanna has her own tab on s Reason a million why Rihanna has her own tab on  snobette.com: Her effortless ability to find humor during her J'adore Dior audio rehearsal video. 

Rihanna was appointed as J'Adore Dior fragrance ambassador in 2024, replacing Charlize Theron, who held the role for 20 years. She has a long-standing relationship with the brand, having been named as their first Black brand ambassador in 2015. 

#rihanna
Atlanta-based Pluto and YK Niece released Whim Wha Atlanta-based Pluto and YK Niece released Whim Whamiee single a few weeks ago, and the track is now trending on TikTok as the "Lululemon Song". 

Rapper JT shared that she's hooked on the song, especially the "Lulu" verse.

To witness an athletic apparel brand being name-dropped in hip-hop by emerging women rappers highlights how much women love their fitness/athleisure wear but also the fact that there is a flex that comes with wearing Lululemon in certain circles.

 Male rappers Jbeezy.Lfg and Lil Scoom89
respectively dropped singles titled Lululemon last year referencing women wearing the brand. 

Whim Whamiee by is now streaming on all DSPs. 

Thoughts? 

#lululemon 
#lululemonsong
Alessandro's Michele's latest Valentino runway col Alessandro's Michele's latest Valentino runway collection for fall 2025 featured a  collaboration with  none other than Vans.

Stay tuned for more updates!

#vans
#valentino 
#valentinoxvans
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