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Retail July 19, 2023
By Lois Sakany
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Retail

Sporty & Rich Opens First Store In SoHo At 133 Greene Street

sporty rich 133 greene street
Sporty & Rich SoHo store } Photo: Instagram: @sportyandrich

July 19, 2023. Leave a Comment

Sporty & Rich, an active lifestyle brand with roots in streetwear is opening it first retail location, a 3,600 sq. foot store located at 133 Greene Street in Manhattan’s SoHo neighborhood, a space formerly occupied by a Dior men’s store.

Reflecting the brands emphasis on wellness, the store will feature a beverage bar offering fresh juice and bone broth. There is also a private room where customers can schedule facials and massages.

As part of the store launch, Sporty & Rich will restock the brand’s recent collaboration with Adidas, including a trio of Samba silhouettes which sold out upon arrival.

Founded in 2015 by the Calgary, Alberta, Canada-born Emily Oberg, Sporty & Rich according to Vogue was recently valuated at $50M.

Like many streetwear brand, Sporty & Rich has roots in the early-teens Tumblr era where Oberg and others created the equivalent of mood boards functioning as launching pads for their brands’ aesthetic.

Reflecting streetwear brands of the era, the brand’s logos are inspired by and ultimately meant to poke fun at established organizations and labels. In the case of Sporty & Rich, brand motiffs riff off of famous sport clubs and organzations.

Sporty & Rich is located at 13 Green Street and will open opens its doors for the first time at 10:00 AM on July 20, 2023.

https://www.instagram.com/p/Cu4kmJrrHQV/

Retail Adidas Streetwear Emily Oberg Samba Sporty and Rich

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Puma and New York-based fashion brand LaQuan Smith Puma and New York-based fashion brand LaQuan Smith are back with their second collaboration, this time inspired by the glitz and grit of the boxing ring. 

The campaign stars Ming Lee Simmons, dressed in satin-finished boxing shorts, cropped jackets, and tear-away pants with luxe details.

The capsule also includes two Speedcat silhouettes, including the Speedcat Mid, a high-ankle boxing sneaker. 

Priced between $80-$100, the Puma x LaQuan Smith collection launches on March 15 on puma.com, the Puma NYC and Las Vegas flagship stores, and select retailers including Foot Locker and Shoe Palace.
Artist Sue Tsai brought her signature whimsical de Artist Sue Tsai brought her signature whimsical designs to a capsule collection of earrings in collaboration with New York jeweler Greg Yüna. The statement earrings are now on display at Greg Yüna's Soho boutique and  now available on gregyuna.com.

The pair previously dropped a perfect match necklace set in 2021 that was 🔥. 

#gregyuna
#suetsai
For fall winter 2025 KNWLS opted to forego a runwa For fall winter 2025 KNWLS opted to forego a runway show and present their collection in a styled lookbook.

Taking inspiration from a feminine Y2K aesthetic, the collection embodies designers Charlotte Knowles and Alexandre Arsenault’s ability to balance sexy and cool. 

In an interview with Vogue, the pair shared that they are currently working on a new design director role in Europe and have several other projects in the pipeline, including another denim project, a collaboration with a jewelry brand, and a menswear capsule for an e-commerce site.

Commenting on the lookbook styling, they shared, "Obviously in the lookbooks it's styled in a quite extreme way, but if you break it down into individual pieces, we've been thinking about merchandising and the customer more than ever before," said Arsenault. "We've seen the team in the studio wearing the pieces differently too, and we've taken that into account. It's a nice challenge to say: 'Okay, we want to make a sweatshirt, but it still has this silhouette or wash or rib detail that makes it feel really Knwls."

#knwls
Reason a million why Rihanna has her own tab on s Reason a million why Rihanna has her own tab on  snobette.com: Her effortless ability to find humor during her J'adore Dior audio rehearsal video. 

Rihanna was appointed as J'Adore Dior fragrance ambassador in 2024, replacing Charlize Theron, who held the role for 20 years. She has a long-standing relationship with the brand, having been named as their first Black brand ambassador in 2015. 

#rihanna
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Rapper JT shared that she's hooked on the song, especially the "Lulu" verse.

To witness an athletic apparel brand being name-dropped in hip-hop by emerging women rappers highlights how much women love their fitness/athleisure wear but also the fact that there is a flex that comes with wearing Lululemon in certain circles.

 Male rappers Jbeezy.Lfg and Lil Scoom89
respectively dropped singles titled Lululemon last year referencing women wearing the brand. 

Whim Whamiee by is now streaming on all DSPs. 

Thoughts? 

#lululemon 
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Alessandro's Michele's latest Valentino runway col Alessandro's Michele's latest Valentino runway collection for fall 2025 featured a  collaboration with  none other than Vans.

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