We’re pretty excited to note that the brand has tapped Lanie Alabanza-Barcena aka the lovely and
talented Miss Lawn to direct apparel and accessories design. The brand also brought on former Nike designer Dylan Petrenka to design footwear.
OTW by Vans will included two divisions: OTW, a space for collaborators, and Premium Standard, an elevated collection of classics. OTW by Vans will launch in early 2024 and will replace Vault by Vans, which will be phased out this year.
Alabanza-Barcena is best know for launching HLZBLZ, a foundational women’s streetwear label established in 2005. Duing its run, HLZBLZ collaborated with Vans, as well as Reebok, Sanrio and Looney Tunes, among others.
More recently, she collaborated with Melody Ehsani on multiple pieces. Alabanza-Brcena got her start in the business at Rocawear Juniors where she was an art director.