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News August 13, 2023
By Lois Sakany
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News

Sporty & Rich’s Emily Oberg Reveals Plan To Launch Skincare, Denim And Coats

sporty rich soho
Sporty & Rich SoHo store | Photo: sportyandrich.com

August 13, 2023. 1 Comment

On the heels of Sporty & Rich‘s debut store opening in SoHo, founder Emily Oberg has been on a press run, promoting the new store while also providing a glimpse into what’s to come for the brand. In a NY Times profile, the 29-year-old Oberg noted the brand is working on developing skincare products along with dietary supplements, setting up the brand as a younger version of Goop.

During an interview with Throwing Fits podcast, Oberg added that the brand will launch denim along with coats and knitwear in the fall. “We’re doing quilted little jackets, curdoroy collar kind of vibe, like preppy,” she explained.

Sporty & Rich Aims For $200 Million In Revenue

Based in Paris, Sporty & Rich is lead by CEO David Obadia, Oberg’s former boyfriend. The company employs 25 people in Paris with an additional 10 employees at the SoHo store. Demand at the store has been so high, the company has had to hire more employees than anticipated.

Now pulling in $30 million/year in revenue, Oberg views the brand as having the potential to hit $200 million/year. Until now the brand hasn’t received outside investors, but if the company reaches revenue goals she said she will bring in outside investors.

Even as the company has grown, Oberg hasn’t always celebrated its expansion. “I never wanted the brand to get to this level, honestly. It’s very stressful,” she said during a interview with Throwing Fits, “I never wanted it. I was always in my head, let’s do max $10 million a year. I don’t want to go above that. It’s very stressful.”

While the U.S. market leads sales, 80-percent of product sales are from outside the United States. The brand is especially popular in the United Kingdom, Korea and Australia and boasts shop-in-shops in departments stores in Seoul, Bangkok and Dubai.

Mainly based in Los Angeles where she recently purchased a home, Oberg is now dating Jon Schwartz, founder of Splits59, an activewear brand.

News Streetwear Emily Oberg Goop Sporty and Rich

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Puma and New York-based fashion brand LaQuan Smith Puma and New York-based fashion brand LaQuan Smith are back with their second collaboration, this time inspired by the glitz and grit of the boxing ring. 

The campaign stars Ming Lee Simmons, dressed in satin-finished boxing shorts, cropped jackets, and tear-away pants with luxe details.

The capsule also includes two Speedcat silhouettes, including the Speedcat Mid, a high-ankle boxing sneaker. 

Priced between $80-$100, the Puma x LaQuan Smith collection launches on March 15 on puma.com, the Puma NYC and Las Vegas flagship stores, and select retailers including Foot Locker and Shoe Palace.
Artist Sue Tsai brought her signature whimsical de Artist Sue Tsai brought her signature whimsical designs to a capsule collection of earrings in collaboration with New York jeweler Greg Yüna. The statement earrings are now on display at Greg Yüna's Soho boutique and  now available on gregyuna.com.

The pair previously dropped a perfect match necklace set in 2021 that was 🔥. 

#gregyuna
#suetsai
For fall winter 2025 KNWLS opted to forego a runwa For fall winter 2025 KNWLS opted to forego a runway show and present their collection in a styled lookbook.

Taking inspiration from a feminine Y2K aesthetic, the collection embodies designers Charlotte Knowles and Alexandre Arsenault’s ability to balance sexy and cool. 

In an interview with Vogue, the pair shared that they are currently working on a new design director role in Europe and have several other projects in the pipeline, including another denim project, a collaboration with a jewelry brand, and a menswear capsule for an e-commerce site.

Commenting on the lookbook styling, they shared, "Obviously in the lookbooks it's styled in a quite extreme way, but if you break it down into individual pieces, we've been thinking about merchandising and the customer more than ever before," said Arsenault. "We've seen the team in the studio wearing the pieces differently too, and we've taken that into account. It's a nice challenge to say: 'Okay, we want to make a sweatshirt, but it still has this silhouette or wash or rib detail that makes it feel really Knwls."

#knwls
Reason a million why Rihanna has her own tab on s Reason a million why Rihanna has her own tab on  snobette.com: Her effortless ability to find humor during her J'adore Dior audio rehearsal video. 

Rihanna was appointed as J'Adore Dior fragrance ambassador in 2024, replacing Charlize Theron, who held the role for 20 years. She has a long-standing relationship with the brand, having been named as their first Black brand ambassador in 2015. 

#rihanna
Atlanta-based Pluto and YK Niece released Whim Wha Atlanta-based Pluto and YK Niece released Whim Whamiee single a few weeks ago, and the track is now trending on TikTok as the "Lululemon Song". 

Rapper JT shared that she's hooked on the song, especially the "Lulu" verse.

To witness an athletic apparel brand being name-dropped in hip-hop by emerging women rappers highlights how much women love their fitness/athleisure wear but also the fact that there is a flex that comes with wearing Lululemon in certain circles.

 Male rappers Jbeezy.Lfg and Lil Scoom89
respectively dropped singles titled Lululemon last year referencing women wearing the brand. 

Whim Whamiee by is now streaming on all DSPs. 

Thoughts? 

#lululemon 
#lululemonsong
Alessandro's Michele's latest Valentino runway col Alessandro's Michele's latest Valentino runway collection for fall 2025 featured a  collaboration with  none other than Vans.

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#vans
#valentino 
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