On the heels of Sporty & Rich‘s debut store opening in SoHo, founder Emily Oberg has been on a press run, promoting the new store while also providing a glimpse into what’s to come for the brand. In a NY Times profile, the 29-year-old Oberg noted the brand is working on developing skincare products along with dietary supplements, setting up the brand as a younger version of Goop.
During an interview with Throwing Fits podcast, Oberg added that the brand will launch denim along with coats and knitwear in the fall. “We’re doing quilted little jackets, curdoroy collar kind of vibe, like preppy,” she explained.
Sporty & Rich Aims For $200 Million In Revenue
Based in Paris, Sporty & Rich is lead by CEO David Obadia, Oberg’s former boyfriend. The company employs 25 people in Paris with an additional 10 employees at the SoHo store. Demand at the store has been so high, the company has had to hire more employees than anticipated.
Now pulling in $30 million/year in revenue, Oberg views the brand as having the potential to hit $200 million/year. Until now the brand hasn’t received outside investors, but if the company reaches revenue goals she said she will bring in outside investors.
Even as the company has grown, Oberg hasn’t always celebrated its expansion. “I never wanted the brand to get to this level, honestly. It’s very stressful,” she said during a interview with Throwing Fits, “I never wanted it. I was always in my head, let’s do max $10 million a year. I don’t want to go above that. It’s very stressful.”
While the U.S. market leads sales, 80-percent of product sales are from outside the United States. The brand is especially popular in the United Kingdom, Korea and Australia and boasts shop-in-shops in departments stores in Seoul, Bangkok and Dubai.
Mainly based in Los Angeles where she recently purchased a home, Oberg is now dating Jon Schwartz, founder of Splits59, an activewear brand.