Skims has tapped music creative Cardi B to headline a campaign for a 20-piece cotton capsule. Taking a page from Calvin Klein‘s minimlist campaigns of yore, images and video shot by longtime-Skims photographer Vanessa Beecroft center Cardi against a monochromatic backdrop. Similar to Calvin Klein ads, Cardi speaks to the viewer, whispering, “Everybody’s wearing Skims, are you?”
Prior to Cardi B, Skims tapped “Sex & the City” actress Kim Cattrel. Other celebrities include SZA, Ice Spice, Kate Moss, Precious Lee, Rosalía, Brooke Shields and Teyana Taylor, among others.
Priced from $18-$78, Skims cotton/spandex capsule will launch on October 19, 2023 at 9:00 AM PST on skims.com.
