Luxury fashion house Pucci, under the umbrella of LVMH, is entering the activewear category with the introduction of a dedicated yoga line following the success of its second ski capsule collection with French brand Fusalp.
Embracing the lifestyle ethos embedded in the brand since its establishment in 1947, Pucci’s new yoga line is a celebration of artistic director Camille Miceli‘s personal affinity for wellness and one of her favorite activities, yoga.
In an exchange with WWD, Miceli emphasized the significance of self-care, stating, “We know the importance of taking care of ourselves, and yoga is one of the best ways to engage both body and mind. When I started practicing yoga, it really changed my life. It anchors me in the present and brings a kind of balance that I carry through my days.”
The collection features Pucci’s iconic Marmo print in shades of blue, adorning a range of yoga essentials, including leggings and crop tops crafted from lightweight stretch eco-Lycra, showcasing graphic cutouts. The lineup also includes bikini sets, cotton t-shirts, and a sweatshirt, all adorned with Pucci’s distinctive marble pattern.
Adding a sporty vibe to the collection, most pieces come with elastic jacquard logo bands, providing a dynamic touch to the stretchy items. Shorts with a crisscross construction at the waist offer a more daring option. The wavy graphic theme extends to accessories, featuring a soft blanket for downtime, a yoga mat rolled in a fuchsia carrying strap, and a glass water bottle.
Priced from $140-$800 USD, Pucci’s yoga line is now available at Mytheresa, plus Pucci’s e-commerce platform, and select stores worldwide.
