Launched in 2020, New York-based label Maui x Lolita is lead by mother/daughter duo Lolita and Maui Malone, whose designs draw from their passion for style and their global travels. Building out on the “For FLy Girls Only” motto, the label recently launched a fragrance line and plans to expand accessory offerings.
The label’s foundation is built on Lolita Malone’s backgroud as a seamstress combined with an education in fashion merchandising. She honed her skills as a designer creating costumes for entertainers and exotic dancers and also launched a boutique swimwear line. Meanwhile, Maui Malone thrived as a young actress and has appeared in series including “Blackish,” among others.
Check out our email exchange with Lolita Malone below
Snobette: Take us through your design process, do you sketch or do you drape on a silhouette?Lolita:”My creative process starts by exploring the fabric options first. I will take trips to as many fabric stores as possible and play with each piece until it speaks to me and tells me what to do. After that either Maui or myself will sketch some designs and make the samples after that.”
Snobette: What prompted you to include fragrances in your collection?
Lolita: “We took a trip to Morocco last year and we were intoxicated with the abundance of amazing smelling essential oils and thought it would be promising to capture those essences in perfumes. I played around with different mixtures until I found the notes I preferred and fell in love with. This is how the Eden, Empress and Goddess scents were born.”
Snobette: What can we look forward to for Maui x Lolita in the near future?
Lolita: “We plan on adding more accessories in the coming collections, and definitely handbags for fall 2024.
