We Talk To Maui x Lolita Womenswear About Design And Fragrance Launch
Launched in 2020, New York-based label Maui x Lolita is lead by mother/daughter duo Lolita and Maui Malone,
Read More ...Launched in 2020, New York-based label Maui x Lolita is lead by mother/daughter duo Lolita and Maui Malone,
Read More ...![After 24 years in business, Mara Hoffman has decided to take a pause, with the spring 2024 collection being the company’s last collection. Hoffman posted a letter on Instagram noting that this break will give her “the space to reset and redirect [her] vision and energy into other creative outlets.” The brand will sell this final collection and existing pieces until everything is sold out.
In the letter she acknowledged the challenges of the sustainability movement, stating, “We have been fighting for what feels like a long time to make this vision and model work in an industry that I believe deep down in its heart wants to heal and become better.But at the end of the day, its structure is archaic and was never built to prioritize Earth and its inhabitants."
Hoffman founded her label in 2000 after graduating from Parsons School of Design. As president and creative director, the brand was known for beautiful prints and highly covetable swimwear. Some brands collaborated with include Pendleton , Anthropologie and Converse.In 2015 Hoffman shifted to focus more on sustainable materials, processes, and production in In 2023, she received the CFDA Environmental Sustainability Award.
Thank You Mara! 💞
#MaraHoffman](https://snobette.com/wp-content/plugins/instagram-feed/img/placeholder.png)
