Los Angeles-based Skims co-founder and CEO Jens Grede unveiled the brand’s latest launch during The Business of Fashion’s annual VOICES event on November 13th. This new collaboration will be a fusion of lingerie, swimwear, and ready-to-wear pieces, with prices starting at $48 for basics and reaching up to $698 for statement pieces. Designed to be inclusive, the collection offers a size range from XXS to 4X, with bras available in sizes from 30A to 38DD.
This collaboration marks Skims’ third high-end partnership, following the brand’s high-profile collaboration with Fendi in 2021, and Swarovski in 2023 underscoring the labels success in marketing and consumer targeting. Skims is also gearing up to open a New York City flagship store in February 2025.
