Nike has announced an unprecedented partnership with Skims, the shapewear brand founded by Kim Kardashian, to create a new brand, NikeSKIMS. This collaboration aims to merge Nike’s cutting-edge sports innovation with Skims’ expertise in body-contouring, and style-forward apparel for women.
“We’re energized by the opportunity to build a new brand and shake things up for the next generation of athletes with NikeSKIMS,” said Heidi O’Neill, President of Consumer, Product & Brand at NIKE, Inc. “This partnership brings together the best of both brands and unlocks an incredible opportunity to disrupt the industry with our shared passion and commitment to innovation. We will invite even more athletes into sport and movement with products that make them feel strong and sexy.”
NikeSKIMS will debut its first collection this spring, available in the United States through select retail locations and nike.com/NikeSKIMS. A global expansion is planned for 2026, extending into new markets and retail locations, including wholesale partners.
NikeSKIMS will start with a focus on women’s apparel, emphasizing the continual appeal of style-forward branded athleisure that offers both comfort and a sense of brand status.
