Nike Adds A Woman’s Touch To NBA All Star Weekend Style

Understandably, NBA’s All-Star event is very much centered around the alpha, athletic male. Look through the league’s various feeds and it’s all guys, guys and more guys. Behind the scenes at this weekend’s event in Charlotte, however, Nike and Jordan did their part this year to create events meant to speak to female attendees interested in doing more than just cheering.

Nike and Jordan’s efforts started with the proactive approach of inviting/flying out female business leaders and creatives to the event, where they experienced a calendar-filled weekend of meet ups celebrating and empowering women. Some of the attendees were tapped to lead creative activations and/or took part in a day-long series of panels produced by The Female Quotient, a female empowerment organization.

While the reasons for their attendance may have been all business, Nike’s female guests at the event showed up and showed out with ‘fits reflecting a very hot look at the moment, one anchored on performance-themed silhouettes amped up with statement-making luxury accessories.

Below check out some of our favorite version of this look as worn by Alani Figueroa aka Wuzg00d, Melody Ehsani, Kristen Noel Crawley, Aleali May, Rox Brown, Dear Giana, Bianca Pastel, Esperanza Rosas and Natalya Amres.

 

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Out here

A post shared by Yerrr (@wuzg00d) on Feb 15, 2019 at 3:03pm PST

WuzG00d makes a bold red and black statement in a look by Muse

 

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VANDAL 2K @nordstrom @nike #nordstromxnike www.nordstrom.com/xnike

A post shared by Melody Ehsani (@melodyehsani) on Feb 15, 2019 at 10:02am PST

Melody Ehsani anchors an all-white flight suit with floral Nike Vandal 2K platform sneaker

 

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All-Star

A post shared by Kristen Noel Crawley (@kristennoelcrawley) on Feb 16, 2019 at 9:55am PST

Kristen Noel Crawley makes a slick statement in a sporty Bordeaux bodysuit centered by a Chanel bag

 

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Travel PackCharlotte, NC

A post shared by Aleali (uh•lay•lee) (@alealimay) on Feb 15, 2019 at 2:31pm PST

Aleali May’s rotation for the weekend impressively includes three Js she designed!

 

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Get a clue

A post shared by ROXANNE (@rox_brown) on Feb 15, 2019 at 7:14pm PST

Rox Brown shouts out Cher and Dionne in Gucci mules

 

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A post shared by ROXANNE (@rox_brown) on Feb 16, 2019 at 11:23am PST

Rox Brown shows fashion flexibility with Nike React Element kicks and a white Telfar shopping bag

 

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@nike outfit I helped design for the @rookieusa fashion show. I also designed the AF1 sneakers!!! . #deargiana #gianasart #whatlilgwears #lilg #rookieusa #haddadbrands #nike #justdoit

A post shared by DEAR GIANA | 9 year old artist (@g.von.g) on Feb 16, 2019 at 2:13pm PST

Dear Giana for NBA All Star Rookie USA fashion show sporting a pair of Air Force 1 kicks she customized

 

 

 

 

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All-Star Weekend with @nikewomen & @jumpman23 . . S/O to @helloimbiancaa for making me look like a superstar with her insane photography skills #BiancasReppin

A post shared by Bianca (@biancapastel) on Feb 14, 2019 at 4:17pm PST

Bianca Pastel pairs a nylon Nike tracksuit featuring paisley detailing with a pair of Air Jordan 11 Concord kicks

 

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✨All-Star weekend w/ @nikewomen & @jumpman23 ⭐️✨

A post shared by esperanza rosas (@runsyyy) on Feb 14, 2019 at 12:08pm PST

Esperanza Rosas sports a nylon Nike track suit with a Prada bag

 

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Greetings from Charlotte, NC!! First off, I’m pretty sure I’m still dreaming. It’s such an honour to be one of the 20 women chosen to join @nike & @jumpman23 to experience #allstarweekend! The level of diversity, talent and great energy within these females is insane and I’m still taking in the fact that I’m a part of it all. Toronto, love you <3

A post shared by t a l (@natalyaamres) on Feb 14, 2019 at 6:11pm PST

Natalya Amres in her own custom jumpsuit paired with Air Jordan Jester XX zip-up boots