Seasonal dressing is on a comeback and as part of that trend so are raincoats. As such while roaming through the aisles of Capsule at Las Vegas, we wanted to visit with Stutterheim, currently considered to be the “it” brand of rainwear. Based in Sweden, the company was inspired by the discovery of a raincoat belonging to founder Alexander Stutterheim’s grandfather. The unisex brand took off like rocket fuel when Kanye West wore a black version of the jacket during his time in Paris in spring 2013.
The line for Autumn 2014 doesn’t represent a big shift for the brand, in large part because Stutterheim’s focus is great, timeless silhouettes. As such the idea is not so much fashion as providing retailers and customers with quality items they can restock as needed throughout the year.
On a side note, we heard a story about Kanye West and the coat that speaks to the rapper’s savvy when it comes to how and when to make a presentation. We are told West’s stylist Rene Padora discovered the brand at Barney’s in New York and when he showed it to West, he understood immediately its potential to make an impactful fashion statement. West also knew location is everything and rather than wear it in New York, chose to put the coat on ice until his next trip to Paris where he knew it would resonate more when captured on film by photographers there. Which makes sense, a black man wearing cool stuff in America is one set of perceptions, the same man and outfit in Paris and he is elevated to the level of a jet setter and also linked to a long list of cool, Parisian ex-pats of color. Smart one that West is.
See more of Autumn offerings below. All images by The Snobette.
