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Fashion September 9, 2016
By Samia Grand Pierre
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Fashion

Jimmy Choo’s Latest Campaign Ft. Leikeli 47’s ‘Girl Gang’

September 9, 2016. Leave a Comment

In celebration of its 20th anniversary, Jimmy Choo has released a campaign video highlighted by RCA recording artist Leikeli47‘s single “Girl Gang.” The campaign stars models Amber Valetta, Jas Tookes, Ju Xiaowen, Lexi Boling, Milla Jovovich, Sasha Pivovarora and Taylor Hill, all of whom lip synch 47’s single in between highlights of the label’s fall offerings (a concept that reminds a bit of Beyoncé’s model-filled “Yonce” video).

Using a rap song by an emerging female rapper marks a bold, new direction for Jimmy Choo, whose campaigns traditionally have been more about a beautiful model shot in a studio with product in hand. Last week Michael Kors made a similar shift in the look of campaign imagery when it brought on Tommy Ton to shoot a street-style-themed campaign.

No doubt, we will continue to see more and more labels move away from traditional editorials to ones that are cooler, edgier and have a real-life edge to them. What is viewed as a marker of luxury fashion has shifted and labels that want to keep up will need to move in the direction of the new paradigm.

Campaign Celebrity Fashion Model Girl Gang Jas Tookes Jimmy Choo Ju Xiaowen Leikeli47 Lexi Boling Milla Jovovich Sasha Pivovarora Taylor Hill

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One last look at the pre-Grammy Roc Nation brunch One last look at the pre-Grammy Roc Nation brunch held for the first time in three years at a private residence in Los Angeles.
#Beyoncé and stylist #KjMoody decided to channel #Beyoncé and stylist #KjMoody decided to channel an 'Alien Superstar' in a custom Gareth Pugh and Amina Muaddi silver pumps for the Roc Nation brunch this weekend.

On the slide Bey and Snoh Alegra.
Marc Jacobs last night presented his fall ‘23 co Marc Jacobs last night presented his fall ‘23 collections at the Armory. Titled “Heroes,” looks including sky-high platforms were a tribute to Vivienne Westwood who passed in December. As far as we know, no one fell!!

Music was provided by violinist Jennifer Koh, who performed “Einstein on the Beach” by Philip Glass. 

In the show notes, Jacobs included the following quote from Westwood: “Fashion is life-enhancing, and I think it’s a lovely, generous thing to do for other people.”

🎥 WWD
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Lizzo’s #Yitti brand celebrates Black History M Lizzo’s #Yitti brand celebrates  Black History Month with a capsule inspired by Afro-Futurism.

Designed by Yitty's vp of design Kara Lacayo and #Lizzo, the corset jacket (pictured) is the winner! $129.95 now on Yitty.com
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