• Skip to primary navigation
  • Skip to main content
Subscribe
  • Fashion
  • Sneakers
  • Bags
  • Accessories
  • Music
  • Rihanna
  • Follow
    • INSTAGRAM
    • FACEBOOK
    • PINTEREST
    • TWITTER
    • YOUTUBE
  • Store
Fashion September 9, 2016
By Samia Grand Pierre
SHARE THIS ARTICLE
Share Tweet Pin Linkedln Email Reddit
Fashion

Jimmy Choo’s Latest Campaign Ft. Leikeli 47’s ‘Girl Gang’

September 9, 2016. Leave a Comment

In celebration of its 20th anniversary, Jimmy Choo has released a campaign video highlighted by RCA recording artist Leikeli47‘s single “Girl Gang.” The campaign stars models Amber Valetta, Jas Tookes, Ju Xiaowen, Lexi Boling, Milla Jovovich, Sasha Pivovarora and Taylor Hill, all of whom lip synch 47’s single in between highlights of the label’s fall offerings (a concept that reminds a bit of Beyoncé’s model-filled “Yonce” video).

Using a rap song by an emerging female rapper marks a bold, new direction for Jimmy Choo, whose campaigns traditionally have been more about a beautiful model shot in a studio with product in hand. Last week Michael Kors made a similar shift in the look of campaign imagery when it brought on Tommy Ton to shoot a street-style-themed campaign.

No doubt, we will continue to see more and more labels move away from traditional editorials to ones that are cooler, edgier and have a real-life edge to them. What is viewed as a marker of luxury fashion has shifted and labels that want to keep up will need to move in the direction of the new paradigm.

Campaign Celebrity Fashion Model Girl Gang Jas Tookes Jimmy Choo Ju Xiaowen Leikeli47 Lexi Boling Milla Jovovich Sasha Pivovarora Taylor Hill

What To Read Next

Read More
Fashion

Balenciaga Unveils Adidas Collabo During Spring 2023 Presentation Held In New York

Paris label Balenciaga as lead by Demna Gvasalia hosted its spring 2023 runway collection at the New York

Read More ...
by Snobette on May 23, 2022
SHARE
Read More
Collaboration

First Look At Nike And Jacquemus’ Sensual And Sporty Women’s Collection Ft. The Humara

Almost three years in the making, the collaboration between French label Jacquemus and Nike now has an official

Read More ...
by Snobette on May 16, 2022
SHARE
Read More
News

Off-White Appoints Ib Kamara As Art And Image Director

Five months after Off-White founder Virgil Abloh's untimely death, the brand has announced it has appointed stylist Ibrahim

Read More ...
by Snobette on May 3, 2022
SHARE
So what did y’all think of the boots Ye wore to So what did y’all think of the boots Ye wore to Balenciaga’s runway show?
For baseball fans, Morthyn is out here doing the l For baseball fans, Morthyn is out here doing the lords work.

Part two on the slide 😆, we do not cosign the Scorpio shade. Respectfully.
#Balenciaga hosted its spring 2023 runway show at #Balenciaga hosted its spring 2023 runway show at the NYSE this past Sunday. Guests included Kanye West, Megan Thee Stallion, Chloë Sevigny, Tremaine Emory, and Marc Jacobs to name a few.

Reflecting on the presentation with Vogue, designer Demna Gvasalia said, "We have to trigger emotion.We live in a terrifying world, and I think fashion is a reflection of that… I think it was quite urgent, a quite urgent show.The most important kind of challenge for any kind of creative is to make a product that is desirable, to create desire. That’s what fashion should do."

Balenciaga and Adidas' collab was unveiled during the show and is now available for pre-order on balenciaga.com until May 29th! 

Arrival clips via @lifeinreverie.
Media personality, author and actor #BevySmith int Media personality, author and actor #BevySmith introduces her newly released #Ted talk "It Gets Greater Later,” an uplifting message encouraging us to run at our own pace and redefine excellence at any age.

The full version of the video is now on YouTube. Enjoy!

#itgetsgreaterlater
Comic Adam Friedland weighs in on NYC vs Miami sty Comic Adam Friedland weighs in on NYC vs Miami style on Throwing Fits pod. 

Not sure about Miami but in NY, it’s more like Duck Dynasty gone hiking…
Congrats to Rihanna and Rocky on the birth of thei Congrats to Rihanna and Rocky on the birth of their baby boy! Born on May 13th in Los Angeles! 🎉🎉🎉
INSTAGRAMFACEBOOKPINTERESTTWITTERYOUTUBE
  • Home
  • About
  • Contact
  • Shop

Copyright © Snobette - Privacy Policy

Asset 1
Asset 1
Asset 1
  • About
  • Contact
  • Privacy Policy
  • Fashion
  • Sneakers
  • Bags
  • Accessories
  • Music
  • Rihanna