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Fashion September 9, 2016
By Samia Grand Pierre
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Fashion

Jimmy Choo’s Latest Campaign Ft. Leikeli 47’s ‘Girl Gang’

September 9, 2016. Leave a Comment

In celebration of its 20th anniversary, Jimmy Choo has released a campaign video highlighted by RCA recording artist Leikeli47‘s single “Girl Gang.” The campaign stars models Amber Valetta, Jas Tookes, Ju Xiaowen, Lexi Boling, Milla Jovovich, Sasha Pivovarora and Taylor Hill, all of whom lip synch 47’s single in between highlights of the label’s fall offerings (a concept that reminds a bit of Beyoncé’s model-filled “Yonce” video).

Using a rap song by an emerging female rapper marks a bold, new direction for Jimmy Choo, whose campaigns traditionally have been more about a beautiful model shot in a studio with product in hand. Last week Michael Kors made a similar shift in the look of campaign imagery when it brought on Tommy Ton to shoot a street-style-themed campaign.

No doubt, we will continue to see more and more labels move away from traditional editorials to ones that are cooler, edgier and have a real-life edge to them. What is viewed as a marker of luxury fashion has shifted and labels that want to keep up will need to move in the direction of the new paradigm.

Campaign Celebrity Fashion Model Girl Gang Jas Tookes Jimmy Choo Ju Xiaowen Leikeli47 Lexi Boling Milla Jovovich Sasha Pivovarora Taylor Hill

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Mitchell & Ness is getting cooked on the styling f Mitchell & Ness is getting cooked on the styling for its newly launched NBA dresses. Someone said they gentrified the jersey dress. Do you see a problem here?
Today Harley-Davidson drops its first foray into f Today Harley-Davidson drops its first foray into fashion with #HDCollections an assortment of unisex lines ranging from rare vintage pieces, to cozy classics like hoodies and sweatpants to luxe leather pants and jackets.

Designed in New York under the creative direction of newly appointed Central Saint Martins alum, Louise Goldin, the collection of lines aims to tap into the ever hot moto trend. 

Available on hdcollections.com.

Thoughts?

#motostyle #harleydavidson
Marc Jacobs pretty much owned a good portion of th Marc Jacobs pretty much owned a good portion of the 2000's when it came to accessories, mostly handbags. 
(See our stories for throwbacks)

This year he relaunches the 'Stam' bag named after  model Jessica Stam. The campaign shot by Harley Weir, styled by Alistair McKimm highlights the dolls of that era: Ashanti, Paris Hilton, Selma Blair and Ashlee Simpson!

Did you own a Marc Jacobs or Marc by Marc bag?
#Snobette#internationalwomensday mood cause here i #Snobette#internationalwomensday mood cause here its women's day 365 days a year!

Cheers to us🥂

Walk by queen Omahyra Mota for Harris Reed debut as Nina Ricci's creative director.
For all the awareness that many have tried to crea For all the awareness that many have tried to create in high fashion about diversity, most large houses like #Prada and #MiuMiu now cast a few Asian and Black models. The commitment to skinny bodies only tho is unwavering!

Shout out to cutie #ZayaWade  who made her runway debut at Miu Miu’s fall '23 runway show!
Jerry Lorenzo unveiled his Essentials by Fear of G Jerry Lorenzo unveiled his Essentials by Fear of God spring '23 collection. Styled by Veneda Carter who took inspiration from dancers in styling, the assortment includes the introduction of corduroy as a new material and as always a beautiful color palette.

Do you have a favorite Essentials piece? 

Now on fearofgod.com
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