Rihanna announced back in April 2016 that she was launching a beauty line called Fenty Beauty in partnership with Sephora, and now the new brand has begun to see its official role out through a dedicated Instagram account, as well as details on the first item, a lipstick.
As lightening hot as lipstick is at the moment, it makes sense that Fenty beauty would zero in on the category first. “[A] holographic lip color is set to be the first product released under the long-awaited makeup label Fenty Beauty by Rihanna,” read the caption on Instagram image featuring the color.
At the same time, Rihanna has set up a search to hire a makeup artist and team to represent the line and posted up a post on the page providing timing for try outs in New York (February 24, 2017), Dallas (February 26) and Los Angeles (February 28). Location and other details below.
Product will hit Sephora stores this fall (check the list of locations globally below).
