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Fenty Beauty February 19, 2017
By Lois Sakany
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Fenty Beauty

Rihanna Begins Role Out Of Fenty Beauty Starting With A Holographic Lipstick

February 19, 2017. 2 Comments

Rihanna announced back in April 2016 that she was launching a beauty line called Fenty Beauty in partnership with Sephora, and now the new brand has begun to see its official role out through a dedicated Instagram account, as well as details on the first item, a lipstick.

As lightening hot as lipstick is at the moment, it makes sense that Fenty beauty would zero in on the category first. “[A] holographic lip color is set to be the first product released under the long-awaited makeup label Fenty Beauty by Rihanna,” read the caption on Instagram image featuring the color.

At the same time, Rihanna has set up a search to hire a makeup artist and team to represent the line and posted up a post on the page providing timing for try outs in New York (February 24, 2017), Dallas (February 26) and Los Angeles (February 28). Location and other details below.

Product will hit Sephora stores this fall (check the list of locations globally below).

Rihanna speaks…

Rihanna @badgalriri is launching her own beauty line “FentyBeauty”, which will be available to purchase in stores this fall, and the search to hire a global makeup artist for the beauty line as well as an International Fenty Beauty Artistry Team is on. Are you the one? For more info, head over to @erik_soto.

A post shared by Fenty Beauty by Rihanna (@fentybeautycosmetics) on Feb 18, 2017 at 9:48am PST

First product = holographic lip color

This holographic lip color is set to be the first product released under the long-awaited makeup label Fenty Beauty by Rihanna. This product will be available to purchase at Sephora stores this fall. Stay tuned for more.

A post shared by Fenty Beauty by Rihanna (@fentybeautycosmetics) on Feb 18, 2017 at 9:39am PST

Timing is fall 2017

A close-up on the holographic lip color which is set to be the first product released under the long-awaited makeup label Fenty Beauty by Rihanna. This product will be available to purchase at Sephora stores this fall.

A post shared by Fenty Beauty by Rihanna (@fentybeautycosmetics) on Feb 19, 2017 at 10:57am PST

Sephora locations carrying Fenty Beauty

#FentyBeauty by #Rihanna dropping this fall. Stay tuned for more.

A post shared by Fenty Beauty by Rihanna (@fentybeautycosmetics) on Feb 11, 2017 at 9:18pm PST

Rihanna is hiring a global makeup artist and team

The search is on to hire a global makeup artist for “Fenty Beauty By Rihanna” as well as an International Fenty Beauty Artistry Team. Are you the one? Read more at – @erik_soto

A post shared by Fenty Beauty by Rihanna (@fentybeautycosmetics) on Feb 18, 2017 at 7:29am PST

Beauty Celebrity Fenty Beauty Rihanna Sephora

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