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Fashion March 22, 2017
By Anais Lora
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Fashion

Matte Brand Takes On The Underboob Trend With Swimwear For Summer 2017

matte swimwear

March 22, 2017. Leave a Comment

Los Angeles-based Matte Brand continues on a growth path, with plans to add activewear plus expanded swimwear offerings for spring and summer 2017. Company founder and her own best ambassador, Briana Shaneè Wilson, provided a preview of what’s to come, taking on the white-hot underboob trend with a black bikini that features subtle Matte Brand call outs on the swimsuit’s strap details.

Earlier this year, Matte Brand Rreleased its Working Girl sub-brand, an athleisure line that includes cropped sweaters and t-shirts.

Founded in 2014, the brand is known for its earth-toned, curve-hugging coordinated separates, all designed by Wilson, who is a total force-of-nature designer package combining brains, beauty and fierceness.

There is no release date yet for the new gear, but you can download the Matte Brand app to stay on top of everything the brand has coming.

Check out Wilson’s preview below plus a look at a plungy bodysuit that just hit the shop.

Ready Or Not @mattebrand fitness & swim releasing in the next few weeks. Download the app + turn on push notifications for the release date! #linkinbio

A post shared by Briana Shaneè Wilson (@eenahsanairb) on Mar 22, 2017 at 12:27pm PDT

The Short Sleeved Bodysuit in burnt orange 🔥

A post shared by MATTE Brand (@mattebrand) on Mar 13, 2017 at 8:11am PDT

Fashion Activewear Briana Shaneè Wilson Matte Brand

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Puma and New York-based fashion brand LaQuan Smith Puma and New York-based fashion brand LaQuan Smith are back with their second collaboration, this time inspired by the glitz and grit of the boxing ring. 

The campaign stars Ming Lee Simmons, dressed in satin-finished boxing shorts, cropped jackets, and tear-away pants with luxe details.

The capsule also includes two Speedcat silhouettes, including the Speedcat Mid, a high-ankle boxing sneaker. 

Priced between $80-$100, the Puma x LaQuan Smith collection launches on March 15 on puma.com, the Puma NYC and Las Vegas flagship stores, and select retailers including Foot Locker and Shoe Palace.
Artist Sue Tsai brought her signature whimsical de Artist Sue Tsai brought her signature whimsical designs to a capsule collection of earrings in collaboration with New York jeweler Greg Yüna. The statement earrings are now on display at Greg Yüna's Soho boutique and  now available on gregyuna.com.

The pair previously dropped a perfect match necklace set in 2021 that was 🔥. 

#gregyuna
#suetsai
For fall winter 2025 KNWLS opted to forego a runwa For fall winter 2025 KNWLS opted to forego a runway show and present their collection in a styled lookbook.

Taking inspiration from a feminine Y2K aesthetic, the collection embodies designers Charlotte Knowles and Alexandre Arsenault’s ability to balance sexy and cool. 

In an interview with Vogue, the pair shared that they are currently working on a new design director role in Europe and have several other projects in the pipeline, including another denim project, a collaboration with a jewelry brand, and a menswear capsule for an e-commerce site.

Commenting on the lookbook styling, they shared, "Obviously in the lookbooks it's styled in a quite extreme way, but if you break it down into individual pieces, we've been thinking about merchandising and the customer more than ever before," said Arsenault. "We've seen the team in the studio wearing the pieces differently too, and we've taken that into account. It's a nice challenge to say: 'Okay, we want to make a sweatshirt, but it still has this silhouette or wash or rib detail that makes it feel really Knwls."

#knwls
Reason a million why Rihanna has her own tab on s Reason a million why Rihanna has her own tab on  snobette.com: Her effortless ability to find humor during her J'adore Dior audio rehearsal video. 

Rihanna was appointed as J'Adore Dior fragrance ambassador in 2024, replacing Charlize Theron, who held the role for 20 years. She has a long-standing relationship with the brand, having been named as their first Black brand ambassador in 2015. 

#rihanna
Atlanta-based Pluto and YK Niece released Whim Wha Atlanta-based Pluto and YK Niece released Whim Whamiee single a few weeks ago, and the track is now trending on TikTok as the "Lululemon Song". 

Rapper JT shared that she's hooked on the song, especially the "Lulu" verse.

To witness an athletic apparel brand being name-dropped in hip-hop by emerging women rappers highlights how much women love their fitness/athleisure wear but also the fact that there is a flex that comes with wearing Lululemon in certain circles.

 Male rappers Jbeezy.Lfg and Lil Scoom89
respectively dropped singles titled Lululemon last year referencing women wearing the brand. 

Whim Whamiee by is now streaming on all DSPs. 

Thoughts? 

#lululemon 
#lululemonsong
Alessandro's Michele's latest Valentino runway col Alessandro's Michele's latest Valentino runway collection for fall 2025 featured a  collaboration with  none other than Vans.

Stay tuned for more updates!

#vans
#valentino 
#valentinoxvans
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