According to @yeezymafia, the colorway will only release through BBC storefronts and its online store in extremely limited quantities. The shoe features a subtle pink, blue and grey “Cotton Candy” Primeknit upper nicely offset by a grey cage, sole tabs and laces, sitting atop a white Boost midsole.
Human Race shoes are known for the words printed on the front of the shoes and for this silhouette, it reads “Terre” on the left shoe and “Cuerpo” on the right, which translates to “Earth body.”
Pharrell launched Billionaire Boys Club in 2005, but lost a lot of control of the brand when he partnered with the Iconmix-owned Rocawear in 2011. He made headlines in January 2016 when he announced he was buying back all rights to the name.
No pricing on this shoe at the moment, but it will launch on November 11, 2017 through BBC retail.