“Bodak Yellow” rapper Cardi B continues to make bank, with word coming from Irv Gotti that the Bronx rapper has signed a deal with Steve Madden. “Cardi is so dope and a pleasure to work with. She makes it easy to root for her. And I believe this collaboration with Cardi and Steve [Madden] is gonna make everyone lots of money,” wrote Gotti under an Instagram image showing himself and Madden.
On her own Instagram feed, Cardi uploaded a video in which she appears to be in the midst of a photo shoot. Wearing skin-tight, over-the-knee black boots, Cardi says, “Steve Madden, bitch. You thought they were Balenciaga but they not! Afford the look, bitch.”
In another image labeled “Bardi x Steve Madden,” the 25-year-old mogul wore blue sunglasses, leading us to believe she’s creating a capsule that includes both shoes and accessories.
An ambassador for Fashion Nova, Cardi has long been a proponent of mixing high and low fashion. Thus, partnering with Steve Madden, which is known for selling lower-priced fashionable footwear, makes perfect sense.
Steve Madden is likely to have a better outcome working with the hard-hustling Cardi versus the often tone-deaf Iggy Azealia who collaborated with the brand in 2015, but went on to complain vociferously about the quality of her photoshoot with the brand.
Cardi B: “Afford the look, bitch!”
Bardi x Steve Madden
Irv Gotti: “Deal is done!”
Me and the Chief. @stevemadden at the @iamcardib Photo Shoot for Steve Madden. Cardi is so dope and a pleasure to work with. She makes it easy to root for her. And i believe this collaboration with Cardi and Steve. Is gonna make everyone lots of money. Lol. Powered by @visionaryideas #cardib #stevemadden #dealisdone #checksarecut