Steve Madden has rolled out its first campaign with Cardi B, a series of images and videos featuring a selection of shoes curated by the Bronx rapper. In the short videos, Cardi is her usual hilarious self, mixing jokes with real advice.
“Now every woman needs to have a pointy shoe. If I brought in this shirt, I could go to a business meeting, but I could also go to a club,” she says in her tutorial on a pointy-toe pump.
The campaign launch has been much smoother than the shoe brand’s effort with Iggy Azealia, who had a meltdown over the photoshoot that accompanied her collaborative collection.
Check out all the imagery below.