Amsterdam-based label Hardeman as led by Sophie Hardeman provides an early reveal of “Spring Flung,” a unisex denim-collection for spring 2019 rooted in the concept of rebirth as inspired by love.
In press, Hardeman described the emotions that inspired the collection: “Discovering your independence while on a holiday trip with your best mates, but then falling in love. More like a big crush, but the helpless kind that leaves you stuttering and accidentally knocking over your drink three times in a row.”
Hardeman will present the entire collection during New York Fashion Week in September 2018. The label also has plans to present in September. Hardeman made its U.S. runway debut during VFiles fall 2016 group runway show
In addition to clothing, in April 2018 the label recently launched its first fragrance. Calle Out of the Blue. the unisex scent is described in press as inspired by poppers: “The fragrance rushes to the head but hugs the thighs like a tight pair of jeans.”
Check out preview items from Hardeman’s spring 2019 collection and find out more about the label on hardeman.co.
