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Rihanna January 17, 2019
By Samia Grand Pierre
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Rihanna

Rihanna Gearing Up To Expand Fenty Fashion Empire With LVMH-Backed Brand

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January 17, 2019. 5 Comments

It’s well-established that Rihanna‘s love for fashion runs deep and it appears she’s now preparing to tap into her vision and influence by starting her own label. According to WWD, parent company  LVMH Moët Hennessy Louis Vuitton have been in secret discussions to launch a luxury house under her name. The launch under a Rihanna-directed brand would mark the first time LVMH CEO Bernard Arnault has launched a label since Christian Lacroix (which owns 50 percent of Fenty Beauty) in 1987.

Already, LVMH has begun to assemble a brand with talent pulled from Celine and Louis Vuitton. As for timing, there is speculation the roll out will coincide with the launch of her album in 2019. LVMH began putting together her fashion team about six months ago in Paris, where the project is being overseen by Sidney Toledano, chairman and chief executive officer of LVMH Fashion Group, which oversees labels including Givenchy, Celine, Kenzo and Marc Jacobs.

Rihanna turned heads earlier this week when she was spotted out and about in a pair of Fenty-branded sunglasses. Sources told WWD, Rihanna was testing a prototype.

Given the smashing success of Fenty Beauty, it comes as no surprise LVMH would want to extend her reach to other platforms. In addition to the beauty brand, Rihanna also oversees Fenty X Savage, a lingerie brand that launched in spring 2018. She also had a three-year partnership with Puma that ended in spring 2018 .

In other Rihanna news, she was forced to sue her father, Robert Fenty, to stop him from using her relationship with him to book concerts through his Fenty Entertainment Corp.

 

View this post on Instagram

 

#Rihanna in NYC last night. Zoom in on the shades Fenty sunglasses. Side note: Tiny shades are ovah!! p.s. She was checking out @718spank at SOBs

A post shared by Snobette (@thesnobette) on Jan 15, 2019 at 8:39am PST

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Puma and New York-based fashion brand LaQuan Smith Puma and New York-based fashion brand LaQuan Smith are back with their second collaboration, this time inspired by the glitz and grit of the boxing ring. 

The campaign stars Ming Lee Simmons, dressed in satin-finished boxing shorts, cropped jackets, and tear-away pants with luxe details.

The capsule also includes two Speedcat silhouettes, including the Speedcat Mid, a high-ankle boxing sneaker. 

Priced between $80-$100, the Puma x LaQuan Smith collection launches on March 15 on puma.com, the Puma NYC and Las Vegas flagship stores, and select retailers including Foot Locker and Shoe Palace.
Artist Sue Tsai brought her signature whimsical de Artist Sue Tsai brought her signature whimsical designs to a capsule collection of earrings in collaboration with New York jeweler Greg Yüna. The statement earrings are now on display at Greg Yüna's Soho boutique and  now available on gregyuna.com.

The pair previously dropped a perfect match necklace set in 2021 that was 🔥. 

#gregyuna
#suetsai
For fall winter 2025 KNWLS opted to forego a runwa For fall winter 2025 KNWLS opted to forego a runway show and present their collection in a styled lookbook.

Taking inspiration from a feminine Y2K aesthetic, the collection embodies designers Charlotte Knowles and Alexandre Arsenault’s ability to balance sexy and cool. 

In an interview with Vogue, the pair shared that they are currently working on a new design director role in Europe and have several other projects in the pipeline, including another denim project, a collaboration with a jewelry brand, and a menswear capsule for an e-commerce site.

Commenting on the lookbook styling, they shared, "Obviously in the lookbooks it's styled in a quite extreme way, but if you break it down into individual pieces, we've been thinking about merchandising and the customer more than ever before," said Arsenault. "We've seen the team in the studio wearing the pieces differently too, and we've taken that into account. It's a nice challenge to say: 'Okay, we want to make a sweatshirt, but it still has this silhouette or wash or rib detail that makes it feel really Knwls."

#knwls
Reason a million why Rihanna has her own tab on s Reason a million why Rihanna has her own tab on  snobette.com: Her effortless ability to find humor during her J'adore Dior audio rehearsal video. 

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#rihanna
Atlanta-based Pluto and YK Niece released Whim Wha Atlanta-based Pluto and YK Niece released Whim Whamiee single a few weeks ago, and the track is now trending on TikTok as the "Lululemon Song". 

Rapper JT shared that she's hooked on the song, especially the "Lulu" verse.

To witness an athletic apparel brand being name-dropped in hip-hop by emerging women rappers highlights how much women love their fitness/athleisure wear but also the fact that there is a flex that comes with wearing Lululemon in certain circles.

 Male rappers Jbeezy.Lfg and Lil Scoom89
respectively dropped singles titled Lululemon last year referencing women wearing the brand. 

Whim Whamiee by is now streaming on all DSPs. 

Thoughts? 

#lululemon 
#lululemonsong
Alessandro's Michele's latest Valentino runway col Alessandro's Michele's latest Valentino runway collection for fall 2025 featured a  collaboration with  none other than Vans.

Stay tuned for more updates!

#vans
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