Bowling Green, Kentucky-based Russell Athletic has been making moves as of late, building on its on its 117-year-old history that significantly includes inventing the enduring sweatshirt. As part of its efforts the brand has opened its very first pop-up shop in Manhattan’s SoHo neighborhood.
The store includes a customization station and each week the store will partner with a different individual to create limited-edition, one-of-kind custom Russell items. Guests include Unemployed Denim (October 10-11), Mike Grapes (October 10-13) Carlton Yaito (October 17-18) and Edist Sew (October 19-20) and Jacob Keller (October 25-26).
Each week will bring in another artist for a special and exclusive rendition of Russell.
Located at 449 Broadway, the Russell Athletic shop will be open from October 10-26, 2019 from 11:00 AM-9:00 PM Monday-Saturday and Sunday from 12:00 PM-6:00 PM.
Check out some shots of the store below.