Like all brands, Savage x Fenty has had to make adjustments to challenges created by COVID-19. In the came of its second summer campaign, the brand got creative with campaign imagery by tasking nine influencers to shoot themselves using Zoom from the safety of their homes.
To add an extra does of creativity, the brand tasked mixed media artist Rafatoon to add some creative treatments to their photographs.
The women involved in the effort include Aeysha Perry-Iqbal, Aaliyah Ei, Anna Cruz, Corie Rayvon, Denise Bidot, Jazzmyne Jay, Jovanna Albino, Sammie Cimarelli and Symphani Soto.
Savage x Fenty’s summer offerings including the brand’s recent collaboration with Adam Selman are now available on savagex.com.