French label Balenciaga as led by Demna Gvasalia has released a set of campaign images for resort/pre-spring 2021. Making commentary on the absence of in person showroom visits due to COVID-19 concerns, each image features a line sheet information including color, textile composition, and product numbers.
Reflecting a wish to pull the brakes on an obsession with newness, Gvasiala explained to Vogue, “It was an experiment in showing you don’t always need the new. Fashion has become a race, running after novelty, and more and more. And here we did the opposite. We looked at what we have and asked what we can do with it so it looks different for the customer.”
On how fashion can help lighten the load of a world weighed down by a pandemic, he added, “In this lockdown we understood what’s important for people who like fashion and like to dress up: You do it for yourself first and foremost. Working from home started with me wearing boxer shorts and pajama pants: very lazy. I thought, I don’t have to make an effort to make my look every morning, but then I started getting depressed.
“When I started to dress up every morning, it changed my whole mood, I started to feel good about myself. This is the task that fashion has; to bring this excitement or goodness to the person wearing it. That’s the least we can do.”
Check out some highlighted pieces from the collection below.