Alabama-born streetwear designer Olivia Anthony of Liv Streetwear has announced plans for her second capsule collection with Foot Locker. The collection is part of the chain’s Behind her Label initiative launched to amplify women designers.
Planned for an October 2021 drop, Liv Streetwear’s second capsule, according to Anthony, is “a celebration of going back to my roots, bigger and better.”
In addition to the upcoming capsule, we asked Anthony about how she envisions fashion trends evolving in a post-COVID-19 world as well as what kicks are at the top of her sneaker rotation.
Enjoy our exchange with Anthony below and check out our Behind Her Label exchange with Cortijo S designer Carla Cortijo Sánchez here.
Snobette: This is the second installment of your partnership with Foot Locker, what are you hoping to communicate with this collection?Olivia: “With this collection I’m excited to merge a little bit of old with a little bit of new. I’m excited to give our consumers what they’ve been asking for. This collection is inspired by where I grew up, in celebration of going back to my roots, bigger and better.”
Snobette: How has the Foot Locker collaboration impacted your brand last year?
Olivia: “I feel like the collaboration impacted my brand in one of the best ways. We were able to impact so many people and introduce them to Liv Streetwear. We’ve gained a lot of new clients and expanded our store. It’s helped my team and I work on different areas within the business such as presenting, etc. It’s been an amazing experience thus far and I can’t wait to see what’s next.”
Snobette: As a designer do you find there is ever a need to balance your personal inspiration and current trends?
Olivia: “Definitely! Within recent years I’ve really learned the balance. At one point I was only doing what I wanted to do. As great as that sounds, I also had to keep my clients in mind during my design process as well. Not everyone wears loud colors.
“At the same time I didn’t want to be stuck in the trends, I definitely didn’t want to be like every other brand. Trying to balance myself, while at the same time staying with the trends of time and being ahead so I can set trends. That’s what Liv Streetwear is about, setting trends, not following them.”
Snobette: With this past year of isolation and cozy wear being the norm, what are you looking forward to wear this summer?
Olivia: “I’m excited to be naked or at least wear the most minimal amount of clothes permitted in the day! But I’m seriously excited to wear skirts, biker shorts, crop tops and really show off the body I’ve been working on. Also just to unleash my sexy side. I feel like it’s been a really long winter and now it’s time for hot girl summer. Thanks for that Meg!”
Snobette: How have your shopping habits changed this year? Is there any item or trend you’re interested in?
Olivia: “My shopping patterns haven’t drastically changed because typically if it’s not Liv Streetwear or it’s not already in my closet, I don’t need it. I’m not shopping like that. I’m in the zone, Liv Streetwear until I die.”
“I’m really interested in the throwback skirts of the Y2K era. I love the deco illusion and the chunky rings. Patterns! Disco patterns! I love all those vibes right now.
Snobette: As far as sneakers go, what’s at the top of your current rotation?
Olivia: “I love New Balance. And you can never go wrong with a clean pair of white Air Force 1s. My favorite shoe forever will be A Bathing Ape.
Snobette: As an indie creative what have you learned about the process of producing a collection from working with Foot Locker?
Olivia: “I don’t know if I necessarily learned anything new. I think it was more about needing to stay disciplined and on top of my shit, like knowing the names of fabrics. I think it’s been more like a reminder. I’ve done the process before but this is a much bigger scale. So I’m tightening up the screws and making sure I’m constantly learning about Liv Streetwear and brushing up my terminology to convey the vision!”
