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Interview

We Chat With Liv Streetwear’s Olivia Anthony About Her Upcoming Foot Locker Capsule

March 30, 2021. 1 Comment

Alabama-born streetwear designer Olivia Anthony of Liv Streetwear has announced plans for her second capsule collection with Foot Locker. The collection is part of the chain’s Behind her Label initiative launched to amplify women designers.

Planned for an October 2021 drop, Liv Streetwear’s second capsule, according to Anthony, is “a celebration of going back to my roots, bigger and better.”

In addition to the upcoming capsule, we asked Anthony about how she envisions fashion trends evolving in a post-COVID-19 world as well as what kicks are at the top of her sneaker rotation.

Enjoy our exchange with Anthony below and check out our Behind Her Label exchange with Cortijo S designer Carla Cortijo Sánchez here.

Snobette: This is the second installment of your partnership with Foot Locker, what are you hoping to communicate with this collection?Olivia: “With this collection I’m excited to merge a little bit of old with a little bit of new. I’m excited to give our consumers what they’ve been asking for. This collection is inspired by where I grew up, in celebration of going back to my roots, bigger and better.”

Snobette: How has the Foot Locker collaboration impacted your brand last year?
Olivia: “I feel like the collaboration impacted my brand in one of the best ways. We were able to impact so many people and introduce them to Liv Streetwear. We’ve gained a lot of new clients and expanded our store. It’s helped my team and I work on different areas within the business such as presenting, etc. It’s been an amazing experience thus far and I can’t wait to see what’s next.”

View this post on Instagram

A post shared by Foot Locker Women (@footlockerwomen)

Snobette: As a designer do you find there is ever a need  to balance  your personal inspiration and current trends?
Olivia: “Definitely! Within recent years I’ve really learned the balance. At one point I was only doing what I wanted to do. As great as that sounds, I also had to keep my clients in mind during my design process as well. Not everyone wears loud colors.

“At the same time I didn’t  want to be stuck in the trends, I definitely didn’t want to be like every other brand. Trying to balance myself, while at the same time staying with the trends of time and being ahead so I can set trends. That’s what Liv Streetwear  is about, setting trends,  not following them.”

View this post on Instagram

A post shared by LIVSTREETWEAR (@livstreetwear)

Snobette: With this past year of isolation and cozy wear being the norm, what are you looking forward to wear this summer?
Olivia: “I’m excited to be naked or at least wear the most minimal amount of clothes permitted in the day! But  I’m seriously excited to wear skirts, biker shorts, crop tops and really show off the body I’ve been working on. Also just to unleash my sexy side. I feel like it’s been a really long winter and now it’s time for hot girl summer. Thanks for that Meg!” 

Snobette: How have your shopping habits changed this year? Is there any item or trend you’re interested in?
Olivia: “My shopping patterns haven’t drastically changed because typically if it’s not Liv Streetwear or it’s not already in my closet, I don’t need it. I’m not shopping like that. I’m in the zone, Liv Streetwear until I die.”

“I’m really interested in the throwback skirts of the Y2K era. I love the deco illusion and the chunky rings. Patterns! Disco patterns! I love all those vibes right now.

Snobette: As far as sneakers go, what’s at the top of your current rotation?
Olivia: “I love New Balance. And you can never go wrong with a clean pair of  white Air Force 1s. My favorite shoe forever will be A Bathing Ape.

Snobette: As an indie creative what have you learned about the process of producing a collection from working with Foot Locker?
Olivia: “I don’t know if I necessarily learned anything new. I think it was more about needing to stay disciplined and on top of my shit, like knowing the names of fabrics. I think it’s been more like a reminder. I’ve done the process before but this is a much bigger scale. So I’m tightening up the screws and making sure I’m constantly learning about Liv Streetwear and brushing up my terminology to convey the vision!”

Interview Sneakers Streetwear A Bathing Ape Air Force 1 Foot Locker Liv Streetwear New Balance Olivia Anthony

More Calvin Klein x Heron Preston preview looks vi More Calvin Klein x Heron Preston preview looks via Kristen Noel Crawley and Bloody Osiris. The Essentials capsule features denim, tops, undies and socks with nary a pair of skinny jeans in sight! Lots of references to Preston's signature color, which is orange. 

One interesting detail, the items are packaged in paper bags rather than problematic plastic. 

No sizing or pricing yet, but this capsule will launch on April 23rd on Calvin Klein's e-commerce site.
Nike and Kobe Bryant's estate have chosen not to g Nike and Kobe Bryant's estate have chosen not to go forward with their contract. Nike has issued a statement reading as follows: "Kobe Bryant was an important part of Nike’s deep connection to consumers. He pushed us and made everyone around him better. Though our contractual relationship has ended, he remains a deeply loved member of the Nike family."

Vanessa Bryant, who was said to be unhappy with how Nike handled releases after he passed in January of last year (see ESPN note on slide), also weighed in on Ig stories: "Kobe Bryant was an important part of Nike's deep connection to consumers. He pushed us and made everyone around him better. Though our contractual relationship has ended, he remains a deeply loved member of the Nike family."

Allegedly, Bryant was considering moving on from Nike before his death. According to friend and investor Shervin Pishevar, Bryant wasn’t happy with his Nike deal and discussed launching an independent sneaker company called Mamba.
Known for challenging the status-quo in menswear w Known for challenging the status-quo in menswear with her dope upcycled designs, London-based designer Priya Alhuwalia hs teamed up with Danish brand Ganni on a 19-piece womenswear collection.The collab came about when Alhuwalia met Ganni’s Ditte Reffstrup through mutual friends.

Commenting on the effort in an exchange with i-D, Refstrupp said, ”Priya and her team are so dedicated and have achieved so much in such a short space of time. It’s so amazing, but what I admire the most is her authenticity and genuine approach.

"I am really excited about Ahluwalia's first official venture into womenswear and I am so honured it is with Ganni. She is going to achieve great things.”

Made using dead-stock fabrics, the collection drops on April 23rd on ganni.com.
How time progresses on Sundays: fast, then even fa How time progresses on Sundays: fast, then even faster! ⚡⚡⚡
Three cheers for ALONE!-flavored coffee, esp on a Three cheers for ALONE!-flavored coffee, esp on a Sunday. 😭😭😭
Take a look inside Pharrell and Dave Grutman’s l Take a look inside Pharrell and Dave Grutman’s latest venture, the Goodtime Hotel in Miami’s South Beach, home to the equally whimsical Strawberry Moon restaurant.

On the next slide get a tour of the Ken  Fulk-designed interiors via Architectural Digest.Fulk also designed the duos Miami Design District, Swan restaurant.

On the last slide a peek at  the celeb-filled opening party this past Thursday (April 15th) where Pharrell flexed in Chanel 😎.
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