San Francisco-based Gap reported earnings on Thursday (March 5, 2020) and during the question and answer period, one analyst asked whether the company’s Yeezy collaboration with Kanye West is still on track.
When the partnership was first announced back in June, the company stated Gap Yeezy would go live in 2021. However, given the timing of the news and previews of a July fitting, many assumed first offerings would release during the first-half of 2021.
In response, Gap CEO Sonia Syngal stated, “He’s very, very focused on this incredible opportunity.” She went on to describe the line as “elevated basics” and narrowed the launch to the end of the first half of 2021.
Gap’s stock spiked on the news of the Kanye West collaboration and has since more than doubled since the announcement.
Shortly after the official Gap press release, West announced Nigerian-British designer Mowalola Ogunlesi had been appointed the label’s design director. Ogunlesi was spotted in a Gap Yeezy jacket in November 2020, but hasn’t mentioned the label on her social feeds in 2021.
West, who is in the midst of a divorce from his wife of seven years, Kim Kardashian, has also kept a low profile in the new year. He was last spotted on Twitter on Election Day when he uploaded a video showing he had voted himself for president.
@ YZY GAP fitting pic.twitter.com/XHUJOY66dk— ye (@kanyewest) July 17, 2020