California-based SKIMS extends its reach with news the brand will be the official undergarments, pajamas and loungewear supplier for Team U.S.A.’s Olympics and Paralympics’ athletes. Items are detailed with “Team USA,” the Olympic rings and depending on the garment, the American flag.
Brand founder Kim Kardashian made the announcement on Instagram where she wrote about making her first connection to the games through her then stepfather Olympian Bruce Jenner, now Caitlin Jenner.
She added, “When I received the call inviting Skims to be a part of @TeamUSA 🇺🇸, every moment I’ve spent admiring the strength and energy of the Olympians from the sidelines came full circle. I am honored to announce that @skims is designing the official team USA undergarments, pajamas and lounge wear for the athletes this year in Tokyo.”
Shot by Vanessa Beecroft, the campaign for the collection features soccer player Alex Morgan, WNBA MVP player A’ja Wilson, Paralympian Scout Bassett, track and field star Dalilah Muhammad and swimmer Haley Anderson.
In addition to outfitting the athletes, SKIMS is also launching key pieces from the Olympian capsule.
Check out the SKIMS U.S. Olympics campaign below.