• Skip to primary navigation
  • Skip to main content
Subscribe
  • Fashion
  • Sneakers
  • Bags
  • Accessories
  • Music
  • Rihanna
  • Follow
    • INSTAGRAM
    • FACEBOOK
    • PINTEREST
    • TWITTER
    • YOUTUBE
  • Store
News June 17, 2021
By Snobette
SHARE THIS ARTICLE
Share Tweet Pin Linkedln Email Reddit
News

Victoria’s Secret Launches Rebrand With New Ambassadors And Women-Led Board

victorias-secret-rebrand-summer-2021

June 17, 2021. Leave a Comment

Victoria’s Secret is in the midst of a transformation, an attempt to swap out its Angels and Fantasy Bras uber-feminine archetype for one celebrating the boss female. Part of the effort includes the formation of the VS Collection, a group of seven ambassadors including soccer star Megan Rapinoe, Chinese skier Eileen Gu, models Paloma Elesser and Adut Akech, Brazilian trans model Valentina Sampaio, media personality Amanda de Cadenet and actress Priyanka Chopra Jonas.

Commenting on the change in approach, Victoria’s Secret CEO Martin Waters, who was appointed to lead the brand in February 021 stated, “When the world was changing, we were too slow to respond. We needed to stop being about what men want and to be about what women want.”

While Victoria’s Secret has been challenged by mismanagement and the pandemic-related store closings, it remains a lingerie powerhouse globally reporting operating income of $572.1 million in its first quarter earnings report in May 2021.

In addition to marketing adjustments, the brand is also going through a corporate restructure. Currently housed under L Brands along with Bath & Body Works, both retail brands will be spun out into standalone publicly listed companies through a spin-off, a plan on track to be completed in August 2021.

In advance of the restructure, Victoria’s Secret has announced an entire new board led by Donna James, director at Boston Scientific, a manufacturer of medical devices. Board members in addition to CEO Waters are Irene Chang Britt, former president of Pepperidge Farm; Sarah Davis, former president Loblaw Companies; Jacqueline Hernández, former CMO, Hispanic enterprises and content, NBC Universal; Lauren Peters, former CFO, Foot Locker and Anne Sheehan, former chair of the SEC’s investor advisory committee.

Victoria’s Secret’s six of seven female board members are far above the global average. According to Catalyst, a non-profit that advocates for growing women’s leadership, slightly more than one-third (36%) of global boards in 2019 had at least three women, up from 32% in 2018.

Campaign Lingerie News Adut Akech Megan Rapinoe Paloma Elsesser Priyanka Chopra Victoria's Secret

What To Read Next

Read More
News

SZA Pushes Back On Skepticism About Her Engagement To A Capricorn

While in New York last week for the Met Gala where she also performed, music creative SZA had

Read More ...
by Snobette on May 10, 2022
SHARE
Read More
Music

SZA Says Her Next Album Is Done And Will Be Released During Summer 2022

While working the Met Gala red carpet, music creative SZA let Vogue reporter Lala Anthony know her next

Read More ...
by Snobette on May 9, 2022
SHARE
Read More
News

Ignore The ‘DMB’ Video, Rihanna And A$AP Rocky Are Not Engaged

Harlem-born music creative A$AP Rocky newly-released "D.M.B." video starring his girlfriend, Rihanna, has created some buzz not just

Read More ...
by Snobette on May 7, 2022
SHARE
Stunning #DojaCat in #Schiaparelli, #Bijules rings Stunning #DojaCat in #Schiaparelli, #Bijules rings styled by Brett Alan Nelson for the #BillboardMusicAwards.

Doja Cat won the Top R&B Artist Award this evening.

📸@Jpwphoto
In the #Snobette universe style is meant to be exp In the #Snobette universe style is meant to be expressed freely with no rules.We even believe that it is perfectly okay to mix atheletic brands. Nike clothes, adidas shoes.#Isaidwhatisaid don't @ us 😆.

Digital magazine Pure Wow tried to create rules on how to wear sneakers.

What do you all think?
Today May 13th, Disney releases the Cinderella-rem Today May 13th, Disney releases the Cinderella-remake #Sneakerella directed by Elizabeth Allen Rosenbaum  with actors #LexiUnderwood, #ChosenJacobs and #DevynNekoda .

The plot is as follows"After falling in love with Kira King, the daughter of basketball star and sneaker tycoon Darius King, an aspirant Queens sneaker designer gains the confidence to pursue his dream of becoming a professional sneaker designer with the help of his best friend, Sami, and his Fairy Godfather."

Kinda cute!
Miaou by Paloma Elsesser, sooo many cute pieces: $ Miaou by Paloma Elsesser, sooo many cute pieces: $98-$325, sizes XS-4XL
Designer #HeronPreston provided the background for Designer #HeronPreston provided the background for his latest collab with #Bape unveiled earlier this month. His collaborative efforts with Bape date back to 2015.

Just last month, Preston wrote about brands relying on collaborations to remain relevant.

Do you have a favorite Bape collab?
Even as a non-Anna fan, not sure how to feel about Even as a non-Anna fan, not sure how to feel about this 🤔🤔

Do you think the woman with blue hair was playing games or just doing her job? 

📹 Page Six
INSTAGRAMFACEBOOKPINTERESTTWITTERYOUTUBE
  • Home
  • About
  • Contact
  • Shop

Copyright © Snobette - Privacy Policy

Asset 1
Asset 1
Asset 1
  • About
  • Contact
  • Privacy Policy
  • Fashion
  • Sneakers
  • Bags
  • Accessories
  • Music
  • Rihanna