California-based SKIMS followed up on the announcement of its role as an official Tokyo Olympics outfitter with news the brand has signed on model Kate Moss as the face of the brand for summer 2021.
SKIMS founder Kim Kardashian West revealed the big news today on Twitter where she wrote, “I first met Kate in 2014 through Ricardo Tisci, and was instantly struck by her cheeky humor, authentic and classic beauty – we’ve been friends ever since!”
In a second tweet, she added, “She is THE fashion icon, defining a whole generation of style and I am honored to feature her as the new face of @SKIMS this Summer!”
In a June 2021 NY Times profile of SKIMS, Kardashian cited the brand’s valuation as $1.6 billion, a figure arrived upon following a fresh round of $154 million in funding. Prior to the NY Times profile, Forbes had estimated the company’s value at just over $500 million. While Kardashian is SKIMS’ biggest shareholder, she is partnered with Jens Grede, who owns Frame, a women’s fashion brand.
Check out Kardashian’s announcement below.
Introducing Kate Moss for @SKIMS. I first met Kate in 2014 through Ricardo Tisci, and was instantly struck by her cheeky humor, authentic and classic beauty – we’ve been friends ever since! pic.twitter.com/JXqEGl9r03
— Kim Kardashian West (@KimKardashian) July 13, 2021
She is THE fashion icon, defining a whole generation of style and I am honored to feature her as the new face of @SKIMS this Summer! pic.twitter.com/xtNGOeTXgf
— Kim Kardashian West (@KimKardashian) July 13, 2021
