San Francisco-based Levi’s joins the parade of acquisition announcements as of late with news that the denim brand has purchased Beyond Yoga for an undisclosed amount. Established in Los Angeles in 2005 by Chief Creative Officer Jodi Guber Brufsky and CEO Michele Wahler, Beyond Yoga is known for inclusive sizing and body positivity marketing messages.
Commenting on why the company made the acquisition, Levi’s CEO Chip Bergh says, “This acquisition establishes Levi’s presence in the fast-growing activewear segment with a brand with tremendous growth potential. The foundation the Beyond Yoga team has built, combined with Levi’s resources, global reach and scale, make me confident that Beyond Yoga will become a powerful growth engine for Levi’s and help drive our strategic priorities.”
Beyond Yoga will be housed as a stand-alone division of Levi’s with Wahler reporting to Bergh.
Check out Levi’s graphic providing further details on the acquisition below.