Model and entrepreneur Kendall Jenner has a new role as the creative director of Forward (FRWD), a trendy online retail site selling high-end labels that’s owned by Los Angeles-based Revolve Group. As creative director, Jenner will be in charge of the look and feel of the site, curation of brands sold on the site, monthly edits of must-have trends, styles, and looks, as well as marketing ideas, brand partnerships, and brand activations.
The news was announced on social with a visual and Glen Luchford-shot editorial showing Jenner in multiple FRWD looks. In addition to , Jenner will make appearances during New York Fashion Week related to the appointment.
“I grew up loving fashion and have been incredibly fortunate to work with some of the most brilliant people in this business. As FWRD’s creative director, I am excited to help curate the site’s offering with emerging designers and brands,” said Jenner.
“Kendall as the Creative Director for FWRD is the perfect choice as we continue to invest in the next generation luxury consumer. We have always had an extreme admiration for Kendall’s style, creativity, and overall exquisite taste. Her multifaceted experience in the fashion industry and the vision she has outlined for the FWRD business has the potential to transform our business and the luxury business as a whole,” said Michael Mente, co-CEO and co-founder of Revolve Group.