California-based PacSun has announced it plans to accept cryptocurrency, making it the first major retailer in the fashion and retail space to do so. Through Bitpay, the retailer will support six currencies: bitcoin, bitcoin cash, Ethereum, wrapped bitcoin, Dogecoin and Litecoin and five U.S. dollar-pegged stable coins: GUSD, USDC, USDP, DAI, and BUSD. With Bitpay, crypto payments at Pacsun will also be compatible with most leading wallets like Exodus, Metamask, Electrum, Ledger and other popular exchange accounts.
In press about the announcement, Pacsun Co-CEO Michael Relich stated, “The Gen Z audience, our primary consumer, is very tech oriented, and we dedicate a lot of our efforts towards social media and ecommerce to align with their lifestyles and resonate with them on a more personal level, seeing their increasing desire towards cryptocurrency, it was clear that we needed to adjust and offer BitPay as another payment option, to further instill their confidence in us as one of their go-to retailers that truly listens.”
