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News January 18, 2022
By Snobette
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LVMH Luxury Ventures Takes A Minority Stake In Aimé Leon Dore

Aime-Leon-Dore-Store.
Aimé Leon Dore New York store | Photo: Courtesy

January 18, 2022. 1 Comment

Paris-based LVMH Luxury Ventures has taken a minority stake in New York-based Aimé Leon Dore. an upscale streetwear label launched by Queens-native Teddy Santis in 2014. Making use of an entirely direct model, the brand currently operates an online store and a retail location in Manhattan where it also operates Café Leon Dore, which serves coffee and Greek pastries reflecting the birthplace of Santis’ parents. According to WWD, the brand will make use of the investment to expand it footprint with a London store.

In addition to the label, Santis is known for his well-regarded collabs with Kith, Woolrich, Suicoke, Timberland, New Era, Paraboot and Porsche. Santis is best known for his collaborative efforts with New Balance, which announced him as creative director of New Balance’s Made in USA label in April 2021.  

Commenting on the influx of cash Santis said, “LVMH’s vast network of global leaders across the industry and its rich history in growing exceptional storied brands offers a truly unique partnership opportunity to fuel the next chapter of growth for Aimé Leon Dore.”

LVMH Moët Hennessy Louis Vuitton established LVMH Luxury Ventures in 2017 with a goal of investing in early-stage streetwear and luxury labels viewed as having high growth potential and differentiated approaches.

While the financials of the investment have not been disclosed, according to LVMH Luxury Ventures’ website typically makes investments from 2 million to 15 million euros with a focus on companies with revenues between 3 million and 30 million euros with stakes ranging from 5 percent to 25 percent.

The investment reflects LVMH ongoing interest in staking a claim in streetwear, a space it no doubt views as continuing to gain share within menswear.

News Fashion Streetwear Aimé Leon Dore Kith LVMH New Balance New Era Suicoke Teddy Santis Timberland Woolrich

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When asked about her absence on Nov. 20th, Mulkey said, "You always have to deal with locker room issues. That’s just part of coaching. In 40 years, I can never think of a time where I didn’t have to deal with issues. That’s what coaches do. Sometimes y’all know about it and sometimes you don’t. Sometimes you want to know more than you’re entitled to know." 

Reese's close friend, senior LSU guard Kateri Poole, has also missed the team’s last four games.
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Shot by Joshua Kissi, the campaign features a multigenerational cast of Harlem legends and the next generation of changemakers, including Melba Wilson and her son Sa Cisse, The Lost Poets’ founder Felipe Luciano, The Brotherhood Sister Sol founders Khary Lazarre-White and Jason Warwin, model Giannina Oteto, content creator Starr Williams, stylist Grey Iona, model Alberth Johnson and his son Adonis, poet Alberth Johnson, poet Gabriela Lopez Catillo, Communion founder Chaz Anthony and model Malaye Diakhate. 

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The Central Saint Martins graduate also spoke on the ongoing challenges of keeping a small label funded along with her wish to work for a larger label. Highlighting a lead creative role at Alexander McQueen, Burberry, Givenchy and Vivienne Westwood as goal worthy, Ogunlesi pointed out that the industry might not be ready to hire a Black woman to lead a major label. "I’ve never seen any Black woman at the head of any house, and I keep seeing all these diagrams of the history of fashion houses and it’s all white people.

"It feels like it’s already decided that it isn’t a space for a Black woman, you know? I feel like they’re only just testing out the Black man now. The Black woman doesn’t even cross their minds," she said.
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