Italian luxury label Dolce & Gabbana took to social media this to announce it will go fur free, starting in 2022. In a note published on Instagram, the label credited the U.S. and International Humane Society for support on the decision which is in accordance with the guidelines of the Fur Free Alliance. Comments responding to the news on social media were widely positive.
D&G will continue to work with master furriers to create what it describes as “eco-fur garments and accessories.” The press release went on to describe “eco-fur” as a sustainable faux fur that makes use of recycled and recyclable materials.
The decision to step away from use of real fur has been a rising trend for the past several years. Recently outdoor brands Canada Goose and Moncler pledged to stop using real fur, a move preceded by all Kering Group brands including Gucci (which dropped fur in spring 2018) and Balenciaga, Versace and Michael Kors, Ralph Lauren and Vivienne Westwood.
While LVMH Moët Hennessy Louis Vuitton hasn’t made a statement about use of fur for any of the labels housed under its umbrella (though Stella McCartney has famously has not used any animal products since its inception) the luxury house in 2019 announced sourcing guidelines emphasizing 100-percent traceability of origin, ethical farming and trapping conditions as well as respect for workers, the environment and biodiversity.