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News March 30, 2022
By Snobette
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Lizzo Introduces Yitty Shapewear And Lifestle Brand With Fabletics

March 30, 2022. Leave a Comment

Grammy-award-winning rapper Lizzo has entered the fashion space with the launch of Yitty, a shapewear label. Inspired by her childhood nickname, Yitty was created in partnership with Techstyle Group-owned Fabletics. Launched with three ranges, Nearly Naked, Mesh Me and Major Label, Yitty makes use of recycled fibers for 65 percent of its silhouettes. Packaging is made with 100% recycled materials.

Commenting on the launch, Lizzo stated, “I felt that I was constantly being told through TV and magazines that my body wasn’t good enough. And, in order to be considered acceptable, I had to inflict some sort of pain upon it to fit into an archetype of beauty. Because of this, I’ve been wearing shapewear for a long time, maybe since I was in fifth or sixth grade.

“Instead of thinking about size in this linear way, we’re thinking about it on a spectrum where everyone is included. Everyone’s size is just their size. It’s not high, it’s not low. It’s not big, it’s not small. It’s just your size.”

Ranging from size, XS-6X, Yitty launches on April 12, 2022 on yitty.com.

Coutesy of Yitty
Coutesy of Yitty
Courtesy of Yitty
Courtesy of Yitty

Activewear Fashion Lingerie Music News Lizzo

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On Twitter, outraged fashion lovers responded with multiple posts documenting "naked" looks designed by Gaultier dating back to the '90s. 

Jumping in on the backlash, JPG's official Twitter account has been reposting tweets coming to his defense. We fully concur with one poster who wrote: "Jean Paul Gaultier is a founding father and it’s sad that the youth doesn’t know his immense impact."

p.s. I added additional blocks to JPG's post 'cause we don't have nudity lattitude like he does. Same reason I didn't post examples of his earlier work.
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Arrival clips via @lifeinreverie.
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The full version of the video is now on YouTube. Enjoy!

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