Lingerie label Savage X Fenty celebrated its fourth birthday, a moment celebrated by company CEO Robyn Rihanna Fenty. Reflecting her trailblazing approach to pregnancy fashion, Rihanna highlighted the importance of ignoring the rules when it comes to designing lingerie.
In a montage visual narrated by her, she stated, “My vision for the Savage X brand has always been about having women feel confident in expressing themselves. There are no rules when designing lingerie. You can go as comfortable as you want, you can go as sexy as you want. And I think that was the most exciting part about doing it, drawing from all different types of inspiration and creating it from scratch. There are no limits.”
Earlier this month, Savage X Fenty announced plans to open five new U.S. locations in Chicago, New York, Atlanta, St. Louis and Newark, Delaware. .