Kanye West chose Mother’s Day (May 8, 2022) to release a visual for “Life of the Party,” a track from the deluxe edition of Donda featuring André 3000. Blending art and commerce, the visual features still image’s from Ye’s childhood, which have been altered to show the 44-year-old CEO singing lyrics while also wearing pieces from the next Yeezy Gap Engineered by Balenciaga capsule.
Alongside the video, Gap and Yeezy announced their first ever TV spot, which makes use of visuals from the “Life of the Party” video. The 30-second spot debuted on Fox network’s “The Family Guy.” A billboard and vehicle advertising the collaboration has also been spotted in Manhattan.
First announced in January 2022, Yeezy Gap Engineered by Balenciaga’s first capsule consisting of a hoodie, long-sleeve t-shirt, t-shirt, denim jacket and pants and sweatpants launched at retail on February 23, 2022 on yeezygap.com and February 28, 2022 on farfetch.com
Yeezy Gap Engineered by Balenciaga’s latest capsule will launch on May 25, 2022 on yeezygap.com, farfetch.com, mytheresa.com and luisaviaroma.com.
Enjoy a look at ” Life Of The Party” below.
New Yeezy Gap x Balenciaga billboard featuring a young Kanye 👀 pic.twitter.com/RjxwDSN6lj
— Kurrco (@Kurrco) May 8, 2022
