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Beauty March 15, 2023
By Samia Grand Pierre
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Beauty

Sephora And TikTok Join Forces On Beauty Incubator Program

March 15, 2023. Leave a Comment

Great news for emerging beauty brands! Sephora, which is owned by LVMH, has just announced a partnership with TikTok. As part of Sephora’s Accelerator program, the selected brands will be paired with a popular TikTok content creator. This partnership will provide these brands with an opportunity to learn from some of the best in the business, including #Beautytok creators such as Amy Chang, Rocio Lopez-Jimenez, and Nyma Tang. With a combined following of over three million people, these creators will provide their insights on content creation with the up-and-coming brands.

In press about the partnership, Sephora’s vice president of marketing and social influencers stated, “Brands that have a savvy understanding of creator-led social media and creator relations have a clear advantage in not only conceptualizing beauty content that resonates with their audience but also in building genuine connections.”

In recent times, the influence of content creators capable of creating authentic content has become more valuable than ever for beauty brands. The impact of influencers on the beauty market has been noteworthy, as demonstrated by creator Trinidad Sandoval’s viral post in 2021 featuring a Peter Thomas Roth eye cream. This post caused the product she was demonstrating to sell out, highlighting the power of influencer marketing. Notably, Sandoval created the content spontaneously as a genuine fan of the product.

As the world of marketing continues to evolve, it’s clear that the role of content creators capable of conveying realness will remain important for brands looking to connect with their audiences in a meaningful way.

Beauty News Peter Thomas Roth Sephora TikTok

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Mitchell & Ness is getting cooked on the styling f Mitchell & Ness is getting cooked on the styling for its newly launched NBA dresses. Someone said they gentrified the jersey dress. Do you see a problem here?
Today Harley-Davidson drops its first foray into f Today Harley-Davidson drops its first foray into fashion with #HDCollections an assortment of unisex lines ranging from rare vintage pieces, to cozy classics like hoodies and sweatpants to luxe leather pants and jackets.

Designed in New York under the creative direction of newly appointed Central Saint Martins alum, Louise Goldin, the collection of lines aims to tap into the ever hot moto trend. 

Available on hdcollections.com.

Thoughts?

#motostyle #harleydavidson
Marc Jacobs pretty much owned a good portion of th Marc Jacobs pretty much owned a good portion of the 2000's when it came to accessories, mostly handbags. 
(See our stories for throwbacks)

This year he relaunches the 'Stam' bag named after  model Jessica Stam. The campaign shot by Harley Weir, styled by Alistair McKimm highlights the dolls of that era: Ashanti, Paris Hilton, Selma Blair and Ashlee Simpson!

Did you own a Marc Jacobs or Marc by Marc bag?
#Snobette#internationalwomensday mood cause here i #Snobette#internationalwomensday mood cause here its women's day 365 days a year!

Cheers to us🥂

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For all the awareness that many have tried to crea For all the awareness that many have tried to create in high fashion about diversity, most large houses like #Prada and #MiuMiu now cast a few Asian and Black models. The commitment to skinny bodies only tho is unwavering!

Shout out to cutie #ZayaWade  who made her runway debut at Miu Miu’s fall '23 runway show!
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Do you have a favorite Essentials piece? 

Now on fearofgod.com
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