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Beauty March 15, 2023
By Samia Grand Pierre
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Beauty

Sephora And TikTok Join Forces On Beauty Incubator Program

March 15, 2023. Leave a Comment

Great news for emerging beauty brands! Sephora, which is owned by LVMH, has just announced a partnership with TikTok. As part of Sephora’s Accelerator program, the selected brands will be paired with a popular TikTok content creator. This partnership will provide these brands with an opportunity to learn from some of the best in the business, including #Beautytok creators such as Amy Chang, Rocio Lopez-Jimenez, and Nyma Tang. With a combined following of over three million people, these creators will provide their insights on content creation with the up-and-coming brands.

In press about the partnership, Sephora’s vice president of marketing and social influencers stated, “Brands that have a savvy understanding of creator-led social media and creator relations have a clear advantage in not only conceptualizing beauty content that resonates with their audience but also in building genuine connections.”

In recent times, the influence of content creators capable of creating authentic content has become more valuable than ever for beauty brands. The impact of influencers on the beauty market has been noteworthy, as demonstrated by creator Trinidad Sandoval’s viral post in 2021 featuring a Peter Thomas Roth eye cream. This post caused the product she was demonstrating to sell out, highlighting the power of influencer marketing. Notably, Sandoval created the content spontaneously as a genuine fan of the product.

As the world of marketing continues to evolve, it’s clear that the role of content creators capable of conveying realness will remain important for brands looking to connect with their audiences in a meaningful way.

Beauty News Peter Thomas Roth Sephora TikTok

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Today Peter Do and Banana Republic unveiled looks Today Peter Do and Banana Republic unveiled looks from their upcoming collaboration during Do's Paris Fashion Week, Spring'24 runway show at the Palais de Tokyo.

The 10 looks shown, include a trench, blazer and turtleneck with detachable parts, drill  trousers, tunics, blazers and and a city coat.

The 28-piece PD x BR capsule to be released on October 10, 2023 online and in select BR stores across the US, Canada, and Japan.
Yoon Ahn's latest Nike Air More Uptempo in lavende Yoon Ahn's latest Nike Air More Uptempo in lavender and apple green is too cute! There's also a black pair (on the slide) launching the same day. Priced at $190, they launch on Oct. 6th on SNKRS at 10 AM EST 🍏🍏🍏
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Promoting the concept of total body health, each purchase is accompanied by access to the brand’s “Skin + Gut Reset” guide, described by the brand a 14-day guide developed by Oberg and her naturopath Dr. Melissa Cugliari who specializes in the skin/gut connection. According to press, the guide is designed to support internal health with “a 14-day skin/gut reset that will help you correct any imbalances and help promote healthy, glowing, blemish-free skin from within.”

Ranging in price from $30 for a multi-purpose balm up to $80 for a body and oil, Sport & Rich’s debut beauty collection is now availalbe on sportyandrich.com.
Let's set the record straight on this fine Monday! Let's set the record straight on this fine Monday! The borough with flyest individuals is?

Brooklyn all day, then BX and Harlem. Not sure how Queens entered the chat. No shade. 

Come with receipts if you disagree 😎

📹 mysteryfashionist
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