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Collaboration June 4, 2024
By Samia Grand Pierre
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Collaboration

Balenciaga And Under Armour’s Collaboration Is Weird, Yes, But Makes Perfect Sense

Balenciaga Under Armour
Balenciaga x Under Armour Sneakers | Photo: Instagram: @myfacewheno_o

June 4, 2024. Leave a Comment

Balenciaga as lead by Demna made some waves recently with the reveal of a collaboration with Under Armour, a collection revealed on the French label’s spring 2025 runway held in Shanghai. Immediately available on Balenciaga’s website following the show, offerings include a hoodie, along with oversized sweatpants, t-shirt and shorts, plus a dad cap and socks, all of which are co-branded with the Balenciaga and Under Armour logo.

The collaboration also includes a co-branded 3XL and Speed silhouette, both of which are available in black or white. Both items are now available for pre-order.

A seemingly unlikely pairing, the partnership probably appealed to Demna precisely because it’s unexpected, and at the same time it also benefits Under Armour because the brand is currently focused on upping its lifestyle bonafides, an effort underscored by its hire of John Varvatos in September 2023.

Priced from $150 for socks up to $1,540 for the hoodie, all clothing items are now available on balenciaga.com.

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Collaboration Sneakers Balenciaga Demna Gvasalia John Varvatos Under Armour

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