Nike Lab has rolled out the officially press kit connected with its upcoming Kim Jones collaboration, planned for a July 23rd launch. Part of Nike’s “Summer of Sport” launches planned in conjunction with the upcoming Olympics, the collection includes a NikeLab Air Zoom LWP sneaker, and a mix of “club-kid neons and neutral-colored” windbreakers, offered in men’s and women’s sizes. Jones is a big traveler and a sub-theme of the apparel offerings is that there well suiting for people on the move and take well to packing.
In a q&a with NikeLab, the Louis Vuitton menswear designer reveals himself as a long time fan of Nike and Jordan and also as a sneakerhead with a collection of “500-600 pairs of sneakers.”
NikeLab: What are your earliest memories of Nike?
Jones: Being obsessed with having to have a pair of Nikes when I was about 13, or maybe even 12, and just nagging my parents to buy them for me. I saw them and immediately wanted them.
NikeLab: Do you remember the early styles that you were into?
Jones: Silver Nike Vandals.
NikeLab: Did your original interest in sneakers come from a street-cultural standpoint or a sport standpoint?
Jones: I was cycling a lot when I was a kid so that was a lot of it. I had them for sports and they looked cool as well. Also I was a straight-edger for a while and we were all obsessed with Jordans. Everyone would go to buy their Jordan Vs. We were super excited about it and would fight over every color, because we didn’t want to have the same ones. It was typical teenage guys being obsessed. I had a group of friends who I used to hang out with all the time and we all had the same size feet, which was quite useful, so we’d all just swap stuff over.
NikeLab: Do you have any of them in your archives now?
Jones: I have about 500 or 600 pairs of sneakers in my archives, probably. I’ve got them in my house in London and just lots and lots of cupboards in Paris. I’ve got lots of Jordans and tons of pairs of Huaraches. When they first came out, I bought them in bulk because I loved them so much.
Check out images from the official lookbook for the collection below.
