Thus far, Louis Vuitton Lower East Side pop up shop has been a rousing success, thus far drawing lines and visitors looking to snap a selfie in front of the fluorescent green storefront.
Not everyone is so thrilled though. Reflecting an irritation with yet another massive corporation attempting to rub shoulders with the hood’s gritty coolness while giving back nothing in return, a graffiti artist took it upon himself to tag up the store.
Jumping onto the building’s garbage bin in front of a full line of people, the artist went to work quickly, spraying his tag across the orange LV logo prominently displayed in front of the store.
The artist was stopped mid-spray by an approaching security guard who was thwarted by a friend of the artist who provided a screen so he could make an escape. Alas, the graffiti only lasted for a few hours before it was cleaned.
As previously reported, Louis Vuitton chose the 6,000 square-foot store at 132 Ludlow Street for a pre-sale of the label’s fall 2019 styles. Creative direction for the location was provided by Louis Vuitton menswear designer Virgil Abloh. While Abloh hasn’t publically commented on the act of vandalism, there’s a screen shot of a Instagram comment from him that reads, “I would have done the same.”Virgil Abloh has made no comments about the tagging but’s seems social media has responded comically saying, “Welcome to New York”
Check out the action below.