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Sports May 27, 2025
By Lois Sakany
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Sports

Paige Bueckers Debuts ‘The Loneliest Color’ In Custom Dapper Dan Fit For Sherwin-Williams

paige bueckers dapper dan sherwin williams
WNBA player Paige Bueckers in custom fit designed by Dapper Dan | Photo: Sherwin Williams

May 27, 2025. Leave a Comment

In a standout fashion moment that fused art, athletics, and legacy, Paige Bueckers made her WNBA hometown debut on Wednesday (May 21, 2025) in a custom Dapper Dan-designed look featuring Sherwin-Williams’ bold new hue: Radiant Lilac SW 0074—aka “The Loneliest Color.”

The exclusive fit, styled specifically for Bueckers, spotlighted the power of self-expression in women’s sports, with subtle Western nods woven in to honor her recent draft to the Dallas Wings. Bueckers, who was the first college athlete to have her own player edition Nike shoe, finished the look with a pair of white Pacific sneakers, a low profile silhouette by the sneaker giant. Designed as part of Sherwin-Williams’ new color story, the look was a vivid, made-for-the-tunnel statement that blended softness and strength in equal measure.

paige bueckers dapper dan sherwin williams 4
WNBA player Paige Bueckers in custom fit designed by Dapper Dan | Photo: Sherwin Williams

The look was more than just fashion—it was rich with meaning. The Harlem born and raised Dapper Dan, whose real name is Daniel Day, incorporated his new logo, a bird-shaped design rooted in Sankofa, a concept derived from the Ghanaian Akan tribe that means “go back and get it”—a powerful symbol of reclamation and empowerment. Thoughtful details, like adjustable zippers on the sleeves and pants, gave the outfit versatility, allowing Bueckers to shift between structured and relaxed with ease.

“The most meaningful part? It’s the symbol on the suit—the Sankofa, explained Dapper Dan in an exchange with Complex. “That’s what this is about: reclaiming our power. Whether it’s the power of women, of creatives, of underrepresented communities;it’s about remembering our roots and bringing that strength forward. The suit isn’t just fashion. It’s a statement. It says, we’ve made contributions, we matter, and we’re bringing that power back.”

For Bueckers, the collaboration with Sherwin-Williams and Dapper Dan was a dream come true. “I feel incredibly lucky that Sherwin-Williams and Dapper Dan gave me the chance to wear one of his iconic designs,” she told Complex. “He’s a true legend in fashion, and getting to work with, and be styled by, him was an absolute dream. It’s an honor I’ll always be grateful for.”

The moment also marked another push forward in the evolution of WNBA style—something Bueckers takes seriously. “There’s space for all expressions of fashion, and that’s what makes it so dynamic. I want my style to continue evolving while staying relatable and creative.”

Dapper Dan called Bueckers a “once-in-a-generation” figure who embodies the next chapter of his own creative journey. “When I was first coming up, I had all the rappers,” he said. “Now with Paige and through The Loneliest Color, I get to step onto a whole new platform and serve a community of women who look up to her. That means everything to me.”

With Bueckers leading the tunnel in Radiant Lilac, one thing is clear: women’s sports—and its fashion game—have never been more vibrant.

Sports Collaboration Home Nike Dapper Dan Paige Bueckers WNBA

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