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News November 9, 2020
By Snobette
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VF Corp Acquires Supreme In Deal Valued At $2.1 Billion

supreme-north-face-fall-2020

November 9, 2020. 3 Comments

Denver-based VF Corp. today (November 9, 2020) announced it’s acquired streetwear brand Supreme in a deal valued at $2.1 billion. Current investors, The Carlyle Group and Goode Partners, are selling their stakes in the Supreme brand. The Carlyle Group paid $500 million in 2017 for a 50% stake in Supreme. VF Corp.’s stock is up 10% on the news.

Founder James Jebbia and the rest of Supreme’s team will remain headquartered in New York, where the company was founded in 1994.

According to VF, Supreme generated $500 million over the past year with gross margins of over 60%. The company anticipates Supreme’s sales will grow 8%-10% growth over next five years through expanded direct-to-consumer and global sales.

While Jebbia is staying on, according to VF CFO Scott Roe, the company is buying 100 percent of Supreme. In press, VF has stated Supreme represents a “$1 billion global opportunity over time through international and direct-to-consumer expansion.” The transaction is expected to close late in calendar year 2020.

In a press release, VF CEO Steve Rendle stated, “We are thrilled to welcome Supreme to the VF family and to build on our decades-long relationship as we create value for all of our stakeholders. VF is the ideal steward to honor the authentic heritage of this cultural lifestyle brand while providing the opportunity to leverage our scale and expertise to enable sustainable long-term growth.”

“We are proud to join VF, a world-class company that is home to great brands we’ve worked with for years, including The North Face, Vans, and Timberland,” said Jebbia. “This partnership will maintain our unique culture and independence, while allowing us to grow on the same path we’ve been on since 1994.”

VF’s stable of brands includes Vans, The North Face and Timberland, all of which maintain ongoing collaborative partnerships with Supreme. VF Corp also owns Dickies, which it acquired in 2017.

News Streetwear Dickies Supreme The North Face Timberland Vans VF Corp

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Puma and New York-based fashion brand LaQuan Smith Puma and New York-based fashion brand LaQuan Smith are back with their second collaboration, this time inspired by the glitz and grit of the boxing ring. 

The campaign stars Ming Lee Simmons, dressed in satin-finished boxing shorts, cropped jackets, and tear-away pants with luxe details.

The capsule also includes two Speedcat silhouettes, including the Speedcat Mid, a high-ankle boxing sneaker. 

Priced between $80-$100, the Puma x LaQuan Smith collection launches on March 15 on puma.com, the Puma NYC and Las Vegas flagship stores, and select retailers including Foot Locker and Shoe Palace.
Artist Sue Tsai brought her signature whimsical de Artist Sue Tsai brought her signature whimsical designs to a capsule collection of earrings in collaboration with New York jeweler Greg Yüna. The statement earrings are now on display at Greg Yüna's Soho boutique and  now available on gregyuna.com.

The pair previously dropped a perfect match necklace set in 2021 that was 🔥. 

#gregyuna
#suetsai
For fall winter 2025 KNWLS opted to forego a runwa For fall winter 2025 KNWLS opted to forego a runway show and present their collection in a styled lookbook.

Taking inspiration from a feminine Y2K aesthetic, the collection embodies designers Charlotte Knowles and Alexandre Arsenault’s ability to balance sexy and cool. 

In an interview with Vogue, the pair shared that they are currently working on a new design director role in Europe and have several other projects in the pipeline, including another denim project, a collaboration with a jewelry brand, and a menswear capsule for an e-commerce site.

Commenting on the lookbook styling, they shared, "Obviously in the lookbooks it's styled in a quite extreme way, but if you break it down into individual pieces, we've been thinking about merchandising and the customer more than ever before," said Arsenault. "We've seen the team in the studio wearing the pieces differently too, and we've taken that into account. It's a nice challenge to say: 'Okay, we want to make a sweatshirt, but it still has this silhouette or wash or rib detail that makes it feel really Knwls."

#knwls
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Rihanna was appointed as J'Adore Dior fragrance ambassador in 2024, replacing Charlize Theron, who held the role for 20 years. She has a long-standing relationship with the brand, having been named as their first Black brand ambassador in 2015. 

#rihanna
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respectively dropped singles titled Lululemon last year referencing women wearing the brand. 

Whim Whamiee by is now streaming on all DSPs. 

Thoughts? 

#lululemon 
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Alessandro's Michele's latest Valentino runway col Alessandro's Michele's latest Valentino runway collection for fall 2025 featured a  collaboration with  none other than Vans.

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