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News May 29, 2022
By Snobette
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VF Corp. Reports Supreme’s Sales Were Softer Than Planned, Confirms Tremaine Emory As Director

vf corp supreme
Supreme New York store | Photo: supremenewyork.com

May 29, 2022. Leave a Comment

VF Corp. reported fourth-quarter earnings on May 19, 2022 with a presentation providing updates on its top brands: Vans, The North Face, Dickies, Timberland and Supreme. Positives were lead by The North Face, Timberland and Dickies while Vans sales continued to disappoint, hurt by lockdowns in China and what was described as “lower brand heat.”

Weighing in on Supreme’s performance, CEO Steve Rendle said while physical store sales were up 35 percent thanks to two new European stores, the brand’s performance was softer than expected with less than stellar sales hurt by supply chain disruption.

Looking ahead, the CEO said Supreme is working on “relocations and updates to key stores in the United States and in Japan,” and added the company is planning to expand distribution in Asian cities.

On the earnings call, Rendle officially confirmed designer Tremaine Emory as the brand’s creative director. Back in March, the news of Emory’s new role was leaked but wasn’t confirmed at the time by either VFC or Emory. VFC shocked the streetwear space when it acquired Supreme for $2.1 billion in November 2020.

VFC also highlighted The North Face’s collaboration with KAWS, which was launched in China in mid-January and in our other regions two weeks later. Described as “a huge success,” the partnership drove “significant brand heat” and boasted close100% sell-through within days of being launched.

News Outerwear Retail Streetwear Dickies KAWS Supreme Timberland Vans VF Corp

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Puma and New York-based fashion brand LaQuan Smith Puma and New York-based fashion brand LaQuan Smith are back with their second collaboration, this time inspired by the glitz and grit of the boxing ring. 

The campaign stars Ming Lee Simmons, dressed in satin-finished boxing shorts, cropped jackets, and tear-away pants with luxe details.

The capsule also includes two Speedcat silhouettes, including the Speedcat Mid, a high-ankle boxing sneaker. 

Priced between $80-$100, the Puma x LaQuan Smith collection launches on March 15 on puma.com, the Puma NYC and Las Vegas flagship stores, and select retailers including Foot Locker and Shoe Palace.
Artist Sue Tsai brought her signature whimsical de Artist Sue Tsai brought her signature whimsical designs to a capsule collection of earrings in collaboration with New York jeweler Greg Yüna. The statement earrings are now on display at Greg Yüna's Soho boutique and  now available on gregyuna.com.

The pair previously dropped a perfect match necklace set in 2021 that was 🔥. 

#gregyuna
#suetsai
For fall winter 2025 KNWLS opted to forego a runwa For fall winter 2025 KNWLS opted to forego a runway show and present their collection in a styled lookbook.

Taking inspiration from a feminine Y2K aesthetic, the collection embodies designers Charlotte Knowles and Alexandre Arsenault’s ability to balance sexy and cool. 

In an interview with Vogue, the pair shared that they are currently working on a new design director role in Europe and have several other projects in the pipeline, including another denim project, a collaboration with a jewelry brand, and a menswear capsule for an e-commerce site.

Commenting on the lookbook styling, they shared, "Obviously in the lookbooks it's styled in a quite extreme way, but if you break it down into individual pieces, we've been thinking about merchandising and the customer more than ever before," said Arsenault. "We've seen the team in the studio wearing the pieces differently too, and we've taken that into account. It's a nice challenge to say: 'Okay, we want to make a sweatshirt, but it still has this silhouette or wash or rib detail that makes it feel really Knwls."

#knwls
Reason a million why Rihanna has her own tab on s Reason a million why Rihanna has her own tab on  snobette.com: Her effortless ability to find humor during her J'adore Dior audio rehearsal video. 

Rihanna was appointed as J'Adore Dior fragrance ambassador in 2024, replacing Charlize Theron, who held the role for 20 years. She has a long-standing relationship with the brand, having been named as their first Black brand ambassador in 2015. 

#rihanna
Atlanta-based Pluto and YK Niece released Whim Wha Atlanta-based Pluto and YK Niece released Whim Whamiee single a few weeks ago, and the track is now trending on TikTok as the "Lululemon Song". 

Rapper JT shared that she's hooked on the song, especially the "Lulu" verse.

To witness an athletic apparel brand being name-dropped in hip-hop by emerging women rappers highlights how much women love their fitness/athleisure wear but also the fact that there is a flex that comes with wearing Lululemon in certain circles.

 Male rappers Jbeezy.Lfg and Lil Scoom89
respectively dropped singles titled Lululemon last year referencing women wearing the brand. 

Whim Whamiee by is now streaming on all DSPs. 

Thoughts? 

#lululemon 
#lululemonsong
Alessandro's Michele's latest Valentino runway col Alessandro's Michele's latest Valentino runway collection for fall 2025 featured a  collaboration with  none other than Vans.

Stay tuned for more updates!

#vans
#valentino 
#valentinoxvans
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