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News May 29, 2022
By Snobette
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News

VF Corp. Reports Supreme’s Sales Were Softer Than Planned, Confirms Tremaine Emory As Director

Supreme New York store | Photo: supremenewyork.com

May 29, 2022. Leave a Comment

VF Corp. reported fourth-quarter earnings on May 19, 2022 with a presentation providing updates on its top brands: Vans, The North Face, Dickies, Timberland and Supreme. Positives were lead by The North Face, Timberland and Dickies while Vans sales continued to disappoint, hurt by lockdowns in China and what was described as “lower brand heat.”

Weighing in on Supreme’s performance, CEO Steve Rendle said while physical store sales were up 35 percent thanks to two new European stores, the brand’s performance was softer than expected with less than stellar sales hurt by supply chain disruption.

Looking ahead, the CEO said Supreme is working on “relocations and updates to key stores in the United States and in Japan,” and added the company is planning to expand distribution in Asian cities.

On the earnings call, Rendle officially confirmed designer Tremaine Emory as the brand’s creative director. Back in March, the news of Emory’s new role was leaked but wasn’t confirmed at the time by either VFC or Emory. VFC shocked the streetwear space when it acquired Supreme for $2.1 billion in November 2020.

VFC also highlighted The North Face’s collaboration with KAWS, which was launched in China in mid-January and in our other regions two weeks later. Described as “a huge success,” the partnership drove “significant brand heat” and boasted close100% sell-through within days of being launched.

News Outerwear Retail Streetwear Dickies KAWS Supreme Timberland Vans VF Corp

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Somalian-Norwegian model Deval walks (Di)Vision ru Somalian-Norwegian model Deval walks (Di)Vision runway for #CopenhagenFashionWeek. 

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Nike and Tiffany follow up on accessories reveal ( Nike and Tiffany follow up on accessories reveal (scroll back) with a debut on foot 'fit courtesy of LeBron James. 

He's also wearing a one-off custom varsity jacket by Settlemier's Jackets. Tough!
Nike and Tiffany have revealed a selection of acce Nike and Tiffany have revealed a selection of accessories to accompany their Air Force 1 collaborative shoe. Items include a shoe horn, lace dubrae, toothbrush and whistle, ranging in price from $250-$475.

Priced at $400 for the shoe, Nike and Tiffany's AF1 (style code: DZ1382-001) drops on March 7th.
Scathing 5,400-word report via The Cut's Tahirah H Scathing 5,400-word report via The Cut's Tahirah Hairston on Kerby Jean-Raymond whose label Pyer Moss appears to no longer be operational. 

Check out an excerpt below. 

Ten years in, Jean-Raymond’s star has only risen. He hangs out with celebrities (Tracee Ellis Ross, Brent Faiyaz), made a cameo on Insecure, and drives flashy cars (a McLaren 720S, an Aston Martin Superleggera, a Porsche GT3 RS). Meanwhile, his brand is nearly nonexistent.

There is no Pyer Moss boutique. The clothing celebrated on the runway was mostly not available to anybody who didn’t have a celebrity stylist to pull it for them, and company insiders complained that quality control was so uneven that at times what was produced was too flawed to be sold. Jean-Raymond sometimes missed deadlines, didn’t always pay bills, started other projects, and alienated allies. He referred to Pyer Moss as an “art project” and seemed reluctant to make practical choices. Among the fashion insiders who had cheered his rise, there has been a growing feeling that he has wasted an opportunity to build something important.

The last straw for many of his early supporters was his couture show in July 2021. Titled “WAT U IZ,” and put on in the U.S. during Paris Couture Week, it was a tribute to the various innovations that Black people have been responsible for, often without credit. The models came down the runway decked out in a jar of peanut butter and a traffic light. A lot of it wasn’t really clothing, much less couture. Even if the professional critics and other members of the fashion press seemed hesitant to publicly express their disappointment, they whispered among each other that he’d lost the plot of his brand.
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