Kim Kardashian officially debuted SKKN today, a skincare line launched with nine different products ranging from a cleanser and exfoliator to a night oil. The new skincare brand is highlighted by its distinct packaging with items packaged in sleek cylinders and globe-shape containers with a color palette mimicking the color of stones. And indeed, in multiple images, product is positioned on blocks of cement-colored stone.
If the packaging brings to mind Kardashian’s minimalist, neutral palette home whose designer, Axel Vervoordt, was selected by Ye (formerly known as Kanye West), that’s not much of a surprise. While providing her Instagram followers with a tour of the new SKKN offices (designed by Tommy Clements and Waldo Fernandez), Kardashian credited her ex-husband with coming up with the name SKKN, the logo and the packaging.
“And of course my creative process wouldn’t have been complete, and I always give credit when credit is due, without Kanye, Ye,” Kardashian explained. “He brought his team, introduced me to Willo [Peron] and came up with the new name, that was actually his idea. And the packaging shapes were his, and even the font was his, just like SKIMS.”
While Ye was a driving force behind SKNN’s foundation, creative direction for packaging and design identity was lead by Willo Perron and Brian Roettinger of design studio Perron-Roettinger.
Ye was also provided a lot of the direction for Kardashian’s SKIMS label. In addition to tapping Yeezy-associated artist Vanessa Beecroft to direct campaigns for SKIMS, Ye also brought on Yeezy designer Kim Schraub to creative direct the lingerie label.
While promoting the SKKN launch, Kardashian stopped by the Today Show where she confirmed no damage was done to the Marilyn Monroe dress she wore to the Met Gala.
Ye and his team created/came up with the name, packaging, and font for @SKKN. pic.twitter.com/1KzV0BsvKm— Photos Of Ye (@PhotosOfKanye) June 21, 2022