Kim Kardashian officially debuted SKKN today, a skincare line launched with nine different products ranging from a cleanser and exfoliator to a night oil. The new skincare brand is highlighted by its distinct packaging with items packaged in sleek cylinders and globe-shape containers with a color palette mimicking the color of stones. And indeed, in multiple images, product is positioned on blocks of cement-colored stone.
If the packaging brings to mind Kardashian’s minimalist, neutral palette home whose designer, Axel Vervoordt, was selected by Ye (formerly known as Kanye West), that’s not much of a surprise. While providing her Instagram followers with a tour of the new SKKN offices (designed by Tommy Clements and Waldo Fernandez), Kardashian credited her ex-husband with coming up with the name SKKN, the logo and the packaging.
“And of course my creative process wouldn’t have been complete, and I always give credit when credit is due, without Kanye, Ye,” Kardashian explained. “He brought his team, introduced me to Willo [Peron] and came up with the new name, that was actually his idea. And the packaging shapes were his, and even the font was his, just like SKIMS.”
While Ye was a driving force behind SKNN’s foundation, creative direction for packaging and design identity was lead by Willo Perron and Brian Roettinger of design studio Perron-Roettinger.
Ye was also provided a lot of the direction for Kardashian’s SKIMS label. In addition to tapping Yeezy-associated artist Vanessa Beecroft to direct campaigns for SKIMS, Ye also brought on Yeezy designer Kim Schraub to creative direct the lingerie label.